hbr.org

1.

Adobe Dynamic Tag Management

92.27% • Adobe • Essential

2.

Piano

80.33% • Piano • Essential

3.

Google Tag Manager

36.33% • Google • Essential

4.

Adobe Audience Manager

34.47% • Adobe • Advertising

5.

Sailthru Horizon

33.35% • Sailthru • Advertising

6.

DoubleClick

16.81% • Google • Advertising

7.

Adobe Experience Cloud

16.69% • Adobe • Site Analytics

8.

Facebook

14.62% • Meta • Advertising

9.

Google

14.15% • Google • Advertising

10.

LinkedIn Analytics

13.89% • Microsoft • Site Analytics

11.

Qualtrics

11.84% • Qualtrics • Site Analytics

12.

Amazon CloudFront

10.35% • Amazon • Hosting

13.

Live Intent

8.59% • LiveIntent • Site Analytics

14.

StackAdapt

8.54% • StackAdapt • Advertising

15.

BigCommerce

6.65% • BigCommerce • Site Analytics

16.

Zendesk CDN

6.53% • Zendesk • Misc

17.

Zendesk

6.43% • Zendesk • Customer Interaction

18.

Kenshoo

6.26% • Kenshoo • Site Analytics

19.

Microsoft Advertising

5.83% • Microsoft • Advertising

20.

Google Static

5.57% • Google • CDN

21.

ChartBeat

5.56% • ChartBeat • Site Analytics

22.

New Relic

5.13% • New Relic • Site Analytics

23.

Google Analytics

4.95% • Google • Site Analytics

24.

ScoreCard Research Beacon

3.14% • comScore, Inc. • Site Analytics

25.

X Corp.

2.64% • X Corp. • Social Media

26.

Piano Analytics

2.44% • Piano • Site Analytics

27.

TikTok Analytics

2.43% • ByteDance Inc • Site Analytics

28.

Google Recaptcha

2.42% • Google • Essential

29.

cXense

1.96% • Cxense • Advertising

30.

Cloudflare

1.88% • Cloudflare • CDN

31.

Google Fonts

1.87% • Google • CDN

32.

X Syndication

1.8% • X Corp. • Social Media

33.

Google Analytics with signals

1.53% • Google • Advertising

34.

Google APIs

1.08% • Google • CDN

35.

Google User Content

1.02% • Google • CDN