americanexpress.com

1.

Adobe Audience Manager

74.44% • Adobe • Advertising

2.

Qualtrics

65.7% • Qualtrics • Site Analytics

3.

DoubleClick

20.48% • Google • Advertising

4.

Google Tag Manager

15.28% • Google • Essential

5.

Adobe Dynamic Tag Management

14.29% • Adobe • Essential

6.

Facebook

14.04% • Meta • Advertising

7.

ContentSquare

13.49% • Content Square • Advertising

8.

Google AdServices

11.76% • Google • Advertising

9.

Yahoo! Analytics

9.39% • Verizon • Site Analytics

10.

LivePerson

8.18% • LivePerson • Customer Interaction

11.

Amazon Advertising

7.87% • Amazon • Advertising

12.

Reddit

6.63% • reddit • Social Media

13.

Pinterest

5.82% • Pinterest • Social Media

14.

Nativo

4.83% • Nativo • Advertising

15.

iSpot.tv

4.71% • • Advertising

16.

Google Fonts

4.34% • Google • CDN

17.

AppNexus

4.33% • Microsoft • Advertising

18.

Dynatrace

3.96% • Thoma Bravo • Site Analytics

19.

Google Static

3.88% • Google • CDN

20.

Google

3.54% • Google • Advertising

21.

TradeDesk

3.5% • The Trade Desk • Advertising

22.

LinkedIn Ads

3.21% • Microsoft • Advertising

23.

Google APIs

2.72% • Google • CDN

24.

Flashtalking

2.34% • Flashtalking • Advertising

25.

Merkle RKG

1.95% • Dentsu Aegis Network • Site Analytics

26.

Zeta

1.94% • Zeta Global • Customer Interaction

27.

Live Intent

1.9% • LiveIntent • Site Analytics

28.

Ensighten

1.68% • Ensighten • Essential

29.

Akamai Technologies

1.58% • Akamai Technologies • CDN

30.

Google Syndication

1.29% • Google • Advertising

31.

Relay42

1.25% • Relay42 • Essential

32.

Google Analytics

1.25% • Google • Site Analytics

33.

Adobe Typekit

1.11% • Adobe • Essential