britannica.com

Observed activities (30)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
95.36% Google Essential
2.
Cloudflare Insights
93.27% Cloudflare Site Analytics
3.
Google Fonts
85.05% Google CDN
4.
Google Static
83.14% Google CDN
5.
Adobe Experience Cloud
72.78% Adobe Site Analytics
6.
Microsoft Services
72.31% Microsoft Misc
7.
Google Analytics
47.44% Google Site Analytics
8.
Facebook
39.3% Meta Advertising
9.
Microsoft Clarity
37.82% Microsoft Site Analytics
10.
X Advertising
36.34% X Corp. Advertising
11.
DoubleClick
12.1% Google Advertising
12.
Google
9.75% Google Advertising
13.
JW Player
5.34% JW Player Audio/Video Player
14.
Amazon CloudFront
4.83% Amazon Hosting
15.
Microsoft Advertising
3.86% Microsoft Advertising
16.
Lotame
3.55% Lotame Advertising
17.
fontawesome.com
3.19% CDN
18.
Amazon Advertising
3.04% Amazon Advertising
19.
Rubicon
2.67% The Rubicon Project, Limited Advertising
20.
Fastly
2.58% Fastly CDN
21.
TradeDesk
1.89% The Trade Desk Advertising
22.
Criteo
1.63% Criteo Advertising
23.
ScoreCard Research Beacon
1.45% comScore, Inc. Site Analytics
24.
AppNexus
1.21% Microsoft Advertising
25.
Google Syndication
1.19% Google Advertising
26.
TripleLift
1.18% TripleLift, Inc. Advertising
27.
PubMatic
1.18% PubMatic, Inc. Advertising
28.
OpenX
1.16% OpenX Software Ltd. Advertising
29.
Index Exchange
1.12% Index Exchange, Inc. Advertising
30.
Google APIs
1.0% Google CDN

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

8.48

Trackers Per Page Load

7.86

Tracking Requests Per Page Load

19.86%

Trackers Requests / All Requests

0.56MB

Data Saved

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies