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columbia.com

Observed activities (43)

Sorted by frequency of appearance on domain subpages

1.
CQuotient
97.65% • Salesforce • Site Analytics
2.
Adobe Dynamic Tag Management
97.49% • Adobe • Essential
3.
Klarna
95.06% • • Customer Interaction
4.
Monetate
94.85% • Monetate • Site Analytics
5.
New Relic
94.7% • New Relic • Site Analytics
6.
Adobe Dynamic Media
92.5% • Adobe • Advertising
7.
CookieLaw by OneTrust (formerly Optanaon)
90.86% • OneTrust • Consent Management
8.
OneTrust
71.62% • OneTrust • Consent Management
9.
Blue Triangle
64.31% • Blue Triangle • Site Analytics
10.
Bluecore
63.38% • TriggerMail • Advertising
11.
Qualtrics
63.22% • Qualtrics • Site Analytics
12.
FullStory
62.44% • fullstory • Site Analytics
13.
PayPal
53.52% • eBay • Customer Interaction
14.
Google Tag Manager
52.29% • Google • Essential
15.
Scarab Research
51.6% • Emarsys • Advertising
16.
TikTok Analytics
51.6% • ByteDance Inc • Site Analytics
17.
Pinterest
51.56% • Pinterest • Social Media
18.
DoubleClick
51.14% • Google • Advertising
19.
Facebook
51.06% • Meta • Advertising
20.
TradeDesk
50.64% • The Trade Desk • Advertising
21.
Adtheorent
50.09% • AdTheorent, Inc • Advertising
22.
Microsoft Advertising
50.06% • Microsoft • Advertising
23.
Snapchat For Business
50.05% • Snap Technologies • Advertising
24.
Yahoo!
50.02% • Verizon • Site Analytics
25.
Amazon Advertising
49.26% • Amazon • Advertising
26.
Adelphic
49.19% • Viant • Site Analytics
27.
AppNexus
49.17% • Microsoft • Advertising
28.
Teads
49.11% • Teads • Advertising
29.
Bazaarvoice
30.98% • Bazaarvoice • Customer Interaction
30.
DataXu
25.55% • DataXu • Advertising
31.
Google
15.08% • Google • Advertising
32.
Google AdServices
8.61% • Google • Advertising
33.
Yahoo! Analytics
7.9% • Verizon • Site Analytics
34.
Google Static
7.54% • Google • CDN
35.
Amazon CloudFront
5.4% • Amazon • Hosting
36.
Google APIs
4.51% • Google • CDN
37.
Google Fonts
4.05% • Google • CDN
38.
Cloudflare
2.47% • Cloudflare • CDN
39.
Sentry
2.19% • Sentry • Site Analytics
40.
Adobe Typekit
1.62% • Adobe • Essential
41.
Honey
1.43% • • Misc
42.
Amazon Web Services
1.26% • Amazon • Hosting
43.
Google Analytics
1.09% • Google • Site Analytics

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

21.2

Trackers Per Page Load

16.14

Tracking Requests Per Page Load

5.27%

Trackers Requests / All Requests

5.66MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies