elpais.com

1.

Adobe Dynamic Tag Management

94.79% • Adobe • Essential

2.

Google

94.29% • Google • Advertising

3.

Didomi

92.11% • Didomi • Essential

4.

Adobe Audience Manager

81.8% • Adobe • Advertising

5.

Adobe Experience Cloud

68.48% • Adobe • Site Analytics

6.

GfK

54.75% • GfK Group • Advertising

7.

Amazon Advertising

50.47% • Amazon • Advertising

8.

DoubleClick

49.04% • Google • Advertising

9.

Google Syndication

47.65% • Google • Advertising

10.

ScoreCard Research Beacon

42.61% • comScore, Inc. • Site Analytics

11.

Google Static

38.86% • Google • CDN

12.

Facebook

38.77% • Meta • Advertising

13.

Amazon CloudFront

24.75% • Amazon • Hosting

14.

Google APIs

17.73% • Google • CDN

15.

Taboola

17.43% • Taboola • Advertising

16.

Disqus

17.07% • Zeta Global • Comments

17.

Permutive

15.72% • Permutive, Inc. • Advertising

18.

YouTube

15.49% • Google • Audio/Video Player

19.

Criteo

14.9% • Criteo • Advertising

20.

AppNexus

14.8% • Microsoft • Advertising

21.

PubMatic

14.24% • PubMatic, Inc. • Advertising

22.

Rubicon

14.21% • The Rubicon Project, Limited • Advertising

23.

Index Exchange

14.13% • Index Exchange, Inc. • Advertising

24.

SMART AdServer

14.11% • Smart Adserver • Advertising

25.

Teads

13.84% • Teads • Advertising

26.

Cloudflare

13.06% • Cloudflare • CDN

27.

Crimtan

12.75% • Crimtan • Advertising

28.

Bidswitch

11.92% • Criteo • Advertising

29.

Adtheorent

11.61% • AdTheorent, Inc • Advertising

30.

TradeDesk

10.11% • The Trade Desk • Advertising

31.

Acuity Ads

9.92% • Acuity Ads • Advertising

32.

SiteScout by Centro

9.07% • Centro • Advertising

33.

TripleLift

7.37% • TripleLift, Inc. • Advertising

34.

33Across

7.32% • 33Across • Advertising

35.

ID5 Sync

7.11% • ID5 Technology Ltd. • Site Analytics

36.

Google Fonts

6.53% • Google • CDN

37.

Google Tag Manager

6.32% • Google • Essential

38.

AdsWizz

6.19% • AdsWizz • Advertising

39.

Amazon Web Services

5.48% • Amazon • Hosting

40.

Turn Inc.

5.35% • Singtel • Advertising

41.

Adotmob

5.3% • Adot • Advertising

42.

Google Photos

4.85% • Google • CDN

43.

jsDelivr

4.49% • • CDN

44.

Arc Publishing

4.0% • Arc Publishing • Site Analytics

45.

RTB House

3.83% • RTB House • Advertising

46.

Google AdServices

3.74% • Google • Advertising

47.

Google Analytics

3.6% • Google • Site Analytics

48.

Lotame

3.58% • Lotame • Advertising

49.

Yahoo! Analytics

3.01% • Verizon • Site Analytics

50.

DoubleVerify

2.93% • DoubleVerify • Advertising

51.

OpenX

2.9% • OpenX Software Ltd. • Advertising

52.

CreateJS

2.76% • • CDN

53.

LiveRamp

2.21% • Acxiom • Advertising

54.

Adform

2.2% • Adform • Advertising

55.

Quantcast

2.02% • Quantcast International Limited • Advertising

56.

ShareThrough

1.97% • Sharethrough, Inc • Advertising

57.

X Corp.

1.92% • X Corp. • Social Media

58.

Yahoo! Ad Manager Plus

1.87% • Verizon • Advertising

59.

Smaato

1.8% • Verve Group • Advertising

60.

Rhythmone Beacon

1.72% • RhythmOne, LLC • Advertising

61.

AMP Project

1.71% • Google • Misc

62.

PulsePoint

1.6% • PulsePoint, Inc. • Advertising

63.

Beeswax

1.59% • Beeswax • Advertising

64.

ADman Media

1.59% • illumin • Advertising

65.

Google User Content

1.47% • Google • CDN

66.

Zemanta

1.47% • Outbrain • Customer Interaction

67.

Stripe

1.47% • • Customer Interaction

68.

Adyoulike

1.47% • Open Web • Advertising

69.

sovrn

1.46% • Sovrn Holdings Inc • Advertising

70.

Seedtag

1.45% • Seedtag Advertising S.L • Advertising

71.

unpkg

1.44% • • CDN

72.

X Syndication

1.39% • X Corp. • Social Media

73.

Integral Ad Science

1.31% • Integral Ad Science, Inc. • Advertising

74.

Mediarithmics

1.28% • mediarithmics • Advertising

75.

Improve Digital

1.19% • Improve Digital • Advertising

76.

StackAdapt

1.19% • StackAdapt • Advertising

77.

Adition

1.09% • ProSiebenSat.1 Media • Advertising

78.

AudienceRate

1.05% • AudienceRate • Advertising

79.

Media.net

1.02% • Media.net • Advertising

80.

Nativo

1.01% • Nativo • Advertising

81.

Demandbase

1.0% • Demandbase • Advertising