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gap.com

Observed activities (55)

Sorted by frequency of appearance on domain subpages

1.
Optimizely
98.1% • Optimizely • Site Analytics
2.
Tealium Consent
97.28% • Tealium • Consent Management
3.
New Relic
96.2% • New Relic • Site Analytics
4.
SOASTA mPulse
96.13% • Akamai Technologies • Site Analytics
5.
CookieLaw by OneTrust (formerly Optanaon)
95.74% • OneTrust • Consent Management
6.
OneTrust
95.33% • OneTrust • Consent Management
7.
Tealium
90.93% • Tealium • Essential
8.
Adobe Audience Manager
82.91% • Adobe • Advertising
9.
Certona
77.97% • Certona • Advertising
10.
FullStory
77.03% • fullstory • Site Analytics
11.
Medallia
76.87% • Medallia • Customer Interaction
12.
Salesforce
75.68% • Salesforce • Advertising
13.
Salesforce Live Agent
73.29% • Salesforce • Customer Interaction
14.
Microsoft Advertising
72.82% • Microsoft • Advertising
15.
Pinterest
72.64% • Pinterest • Social Media
16.
Bluecore
72.64% • TriggerMail • Advertising
17.
Google Tag Manager
72.6% • Google • Essential
18.
Yahoo!
72.47% • Verizon • Site Analytics
19.
Amazon Advertising
72.42% • Amazon • Advertising
20.
Facebook
72.25% • Meta • Advertising
21.
BloomReach
71.59% • BloomReach • Advertising
22.
Bidtellect
71.39% • Simpli.fi • Advertising
23.
Snapchat For Business
71.25% • Snap Technologies • Advertising
24.
Movable Ink
71.2% • Movable Ink • Customer Interaction
25.
DoubleClick
70.87% • Google • Advertising
26.
TradeDesk
70.86% • The Trade Desk • Advertising
27.
Teads
70.64% • Teads • Advertising
28.
X Advertising
61.34% • X Corp. • Advertising
29.
ThreatMetrix
54.24% • ThreatMetrix • Site Analytics
30.
PayPal
40.35% • eBay • Customer Interaction
31.
PowerReviews
35.34% • PowerReviews • Customer Interaction
32.
Merkle RKG
31.27% • Dentsu Aegis Network • Site Analytics
33.
Monotype GmbH
22.04% • Monotype Imaging • CDN
34.
SecuredVisit
20.12% • SecuredVisit • Advertising
35.
True Fit
16.27% • True Fit • Advertising
36.
Google
12.38% • Google • Advertising
37.
Google AdServices
10.32% • Google • Advertising
38.
Quantcast
10.26% • Quantcast International Limited • Advertising
39.
iovation
9.35% • iovation • Essential
40.
Yahoo! Analytics
9.18% • Verizon • Site Analytics
41.
Aggregate Knowledge
8.06% • TransUnion • Advertising
42.
Sentry
7.11% • Sentry • Site Analytics
43.
Reddit
6.79% • reddit • Social Media
44.
Amplitude
6.28% • Amplitude • Site Analytics
45.
X Corp.
5.88% • X Corp. • Social Media
46.
X Analytics
5.86% • X Corp. • Site Analytics
47.
Google APIs
5.8% • Google • CDN
48.
Kargo
3.95% • Kargo • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

27.57

Trackers Per Page Load

46.64

Tracking Requests Per Page Load

19.13%

Trackers Requests / All Requests

2.49MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies