popsci.com

1.

Google Tag Manager

95.63% • Google • Essential

2.

Sailthru Horizon

92.63% • Sailthru • Advertising

3.

SkimLinks

90.19% • SkimLinks • Advertising

4.

ChartBeat

90.08% • ChartBeat • Site Analytics

5.

Google Static

88.96% • Google • CDN

6.

Google Fonts

88.06% • Google • CDN

7.

Sourcepoint CMP

84.57% • Sourcepoint • Consent Management

8.

DoubleClick

82.94% • Google • Advertising

9.

Amazon Advertising

82.05% • Amazon • Advertising

10.

Facebook

80.84% • Meta • Advertising

11.

Google Analytics

43.88% • Google • Site Analytics

12.

Quantcast

43.45% • Quantcast International Limited • Advertising

13.

Nativo

39.41% • Nativo • Advertising

14.

AMP Project

13.01% • Google • Misc

15.

YouTube

9.41% • Google • Audio/Video Player

16.

Google

7.12% • Google • Advertising

17.

Google APIs

5.29% • Google • CDN

18.

Rubicon

3.52% • The Rubicon Project, Limited • Advertising

19.

Google Photos

3.45% • Google • CDN

20.

X Corp.

3.33% • X Corp. • Social Media

21.

Quantcount

2.42% • Quantcast International Limited • Site Analytics

22.

Connatix

2.28% • Connatix Native Exchange Inc. • Advertising

23.

Bounce Exchange

2.03% • Bounce Exchange • Advertising

24.

X Syndication

1.94% • X Corp. • Social Media

25.

33Across

1.8% • 33Across • Advertising

26.

Criteo

1.8% • Criteo • Advertising

27.

PubMatic

1.66% • PubMatic, Inc. • Advertising

28.

Kargo

1.32% • Kargo • Advertising

29.

Index Exchange

1.12% • Index Exchange, Inc. • Advertising

30.

Spotify

1.06% • Spotify • Audio/Video Player

31.

TradeDesk

1.02% • The Trade Desk • Advertising