pwc.com

1.

Adobe Dynamic Tag Management

47.7% • Adobe • Essential

2.

Google Tag Manager

41.4% • Google • Essential

3.

CookieLaw by OneTrust (formerly Optanaon)

40.71% • OneTrust • Consent Management

4.

SOASTA mPulse

33.33% • Akamai Technologies • Site Analytics

5.

Adobe Audience Manager

28.15% • Adobe • Advertising

6.

YouTube

26.24% • Google • Audio/Video Player

7.

Google Analytics

23.17% • Google • Site Analytics

8.

Google Static

17.6% • Google • CDN

9.

Kaltura

17.5% • Kaltura • Audio/Video Player

10.

Google Fonts

17.43% • Google • CDN

11.

OneTrust

16.84% • OneTrust • Consent Management

12.

LinkedIn Analytics

14.4% • Microsoft • Site Analytics

13.

DoubleClick

13.49% • Google • Advertising

14.

Google

12.79% • Google • Advertising

15.

Facebook

10.03% • Meta • Advertising

16.

Crazy Egg

6.59% • Crazy Egg • Site Analytics

17.

X Advertising

6.5% • X Corp. • Advertising

18.

Google APIs

6.25% • Google • CDN

19.

jsDelivr

6.06% • • CDN

20.

Polyfill

5.92% • Polyfill.io • Misc

21.

Amazon CloudFront

4.77% • Amazon • Hosting

22.

Yahoo!

4.74% • Verizon • Site Analytics

23.

Azure CDN

4.48% • Microsoft • CDN

24.

TikTok Analytics

4.33% • ByteDance Inc • Site Analytics

25.

Reddit

4.33% • reddit • Social Media

26.

Adobe Experience Cloud

4.12% • Adobe • Site Analytics

27.

AppNexus

3.61% • Microsoft • Advertising

28.

Amazon Advertising

3.22% • Amazon • Advertising

29.

pendo

3.07% • • Site Analytics

30.

LinkedIn Ads

2.94% • Microsoft • Advertising

31.

TradeDesk

2.83% • The Trade Desk • Advertising

32.

Google Analytics with signals

2.59% • Google • Advertising

33.

Google Photos

2.4% • Google • CDN

34.

Yahoo! Japan Retargeting

2.37% • Yahoo! Japan • Advertising

35.

Taboola

2.23% • Taboola • Advertising

36.

Intimate Merger

2.23% • Intimate Merger • Site Analytics

37.

MicroAd

2.22% • MicroAd • Advertising

38.

Google AdServices

2.21% • Google • Advertising

39.

Line

2.19% • Line • Site Analytics

40.

Cloudflare

2.16% • Cloudflare • CDN

41.

Akamai Technologies

1.99% • Akamai Technologies • CDN

42.

Demandbase

1.67% • Demandbase • Advertising

43.

unpkg

1.65% • • CDN

44.

New Relic

1.51% • New Relic • Site Analytics

45.

Dropbox

1.33% • • Customer Interaction

46.

Yahoo! Analytics

1.16% • Verizon • Site Analytics

47.

LinkedIn Widgets

1.07% • Microsoft • Social Media

48.

LinkedIn

1.03% • Microsoft • Misc