smithsonianmag.com

1.

Google Tag Manager

95.65% • Google • Essential

2.

fontawesome.com

95.01% • • CDN

3.

Google Static

94.73% • Google • CDN

4.

pub.network

92.54% • • Advertising

5.

Cloudflare Insights

92.06% • Cloudflare • Site Analytics

6.

Google Fonts

91.41% • Google • CDN

7.

Parse.ly

91.19% • Parse.ly • Site Analytics

8.

Dianomi

82.32% • Dianomi • Advertising

9.

Google

45.63% • Google • Advertising

10.

Google Analytics

43.64% • Google • Site Analytics

11.

CookieLaw by OneTrust (formerly Optanaon)

42.19% • OneTrust • Consent Management

12.

DoubleClick

41.66% • Google • Advertising

13.

Amazon Web Services

38.47% • Amazon • Hosting

14.

ScoreCard Research Beacon

25.6% • comScore, Inc. • Site Analytics

15.

OneTrust

19.64% • OneTrust • Consent Management

16.

Microsoft Advertising

18.75% • Microsoft • Advertising

17.

YouTube

16.82% • Google • Audio/Video Player

18.

OptInMonster

14.5% • OptinMonster • Customer Interaction

19.

videoplayerhub.com

12.43% • • Misc

20.

PageFair

9.25% • Blockthrough • Customer Interaction

21.

Google AdServices

8.14% • Google • Advertising

22.

ad-delivery.net

6.62% • • Misc

23.

Hotjar

5.55% • Hotjar • Site Analytics

24.

X Corp.

5.18% • X Corp. • Social Media

25.

Google APIs

2.57% • Google • CDN

26.

X Syndication

2.48% • X Corp. • Social Media

27.

Instagram

2.45% • Meta • Misc

28.

Google Syndication

2.44% • Google • Advertising

29.

Google Photos

1.85% • Google • CDN

30.

JW Player

1.75% • JW Player • Audio/Video Player

31.

Amazon Advertising

1.54% • Amazon • Advertising

32.

Facebook

1.36% • Meta • Advertising

33.

Criteo

1.24% • Criteo • Advertising

34.

LiveRamp

1.12% • Acxiom • Advertising

35.

ID5 Sync

1.04% • ID5 Technology Ltd. • Site Analytics