tiaa.org

1.

Google Tag Manager

90.71% • Google • Essential

2.

Adobe Audience Manager

88.68% • Adobe • Advertising

3.

Qualtrics

72.87% • Qualtrics • Site Analytics

4.

Google Analytics

38.98% • Google • Site Analytics

5.

DoubleClick

37.86% • Google • Advertising

6.

Google

37.23% • Google • Advertising

7.

Demandbase

33.83% • Demandbase • Advertising

8.

Pinterest

33.57% • Pinterest • Social Media

9.

LinkedIn Analytics

33.57% • Microsoft • Site Analytics

10.

X Advertising

33.41% • X Corp. • Advertising

11.

Facebook

33.38% • Meta • Advertising

12.

TradeDesk

33.15% • The Trade Desk • Advertising

13.

Arkose Labs

31.83% • • Site Analytics

14.

Microsoft Advertising

30.27% • Microsoft • Advertising

15.

SOASTA mPulse

27.53% • Akamai Technologies • Site Analytics

16.

LinkedIn Ads

23.41% • Microsoft • Advertising

17.

Crazy Egg

22.93% • Crazy Egg • Site Analytics

18.

Adobe Experience Cloud

18.47% • Adobe • Site Analytics

19.

Reddit

18.29% • reddit • Social Media

20.

Dynatrace

18.15% • Thoma Bravo • Site Analytics

21.

Akamai Technologies

14.74% • Akamai Technologies • CDN

22.

Cloudflare

13.47% • Cloudflare • CDN

23.

Adobe Dynamic Media

6.37% • Adobe • Advertising

24.

Google Fonts

2.77% • Google • CDN

25.

Google Syndication

2.6% • Google • Advertising

26.

Google Static

2.57% • Google • CDN

27.

Evergage

2.33% • Evergage • Customer Interaction

28.

X Analytics

1.38% • X Corp. • Site Analytics

29.

X Corp.

1.27% • X Corp. • Social Media

30.

ThreatMetrix

1.09% • ThreatMetrix • Site Analytics