tripadvisor.com

1.

TripAdvisor

99.4% • IAC (InterActiveCorp) • Misc

2.

CookieLaw by OneTrust (formerly Optanaon)

96.62% • OneTrust • Consent Management

3.

DataDome

93.65% • DataDome • Site Analytics

4.

DoubleClick

84.74% • Google • Advertising

5.

Google

80.12% • Google • Advertising

6.

OneTrust

72.48% • OneTrust • Consent Management

7.

Google Tag Manager

39.59% • Google • Essential

8.

Amazon Advertising

34.08% • Amazon • Advertising

9.

Rubicon

28.94% • The Rubicon Project, Limited • Advertising

10.

Facebook

27.15% • Meta • Advertising

11.

Google Static

20.61% • Google • CDN

12.

SOASTA mPulse

12.34% • Akamai Technologies • Site Analytics

13.

Google Fonts

5.94% • Google • CDN

14.

Pinterest

4.58% • Pinterest • Social Media

15.

Google APIs

4.39% • Google • CDN

16.

TikTok Analytics

4.07% • ByteDance Inc • Site Analytics

17.

ScoreCard Research Beacon

3.98% • comScore, Inc. • Site Analytics

18.

Microsoft Advertising

3.08% • Microsoft • Advertising

19.

Google Syndication

3.05% • Google • Advertising

20.

ClickTripz

2.58% • ClickTripz • Advertising

21.

LiveRamp

2.58% • Acxiom • Advertising

22.

Integral Ad Science

2.35% • Integral Ad Science, Inc. • Advertising

23.

ThreatMetrix

2.08% • ThreatMetrix • Site Analytics

24.

TradeDesk

1.48% • The Trade Desk • Advertising

25.

Sprig

1.47% • Sprig • Customer Interaction

26.

PubMatic

1.46% • PubMatic, Inc. • Advertising

27.

Index Exchange

1.46% • Index Exchange, Inc. • Advertising

28.

Media.net

1.45% • Media.net • Advertising

29.

Dotomi

1.44% • Conversant • Advertising

30.

Yahoo! Japan Retargeting

1.17% • Yahoo! Japan • Advertising

31.

Sentry

1.01% • Sentry • Site Analytics