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umich.edu

Observed activities (45)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
61.7% • Google • Essential
2.
Google Static
42.51% • Google • CDN
3.
Google Fonts
36.69% • Google • CDN
4.
Google Analytics
35.54% • Google • Site Analytics
5.
Google
17.24% • Google • Advertising
6.
Cloudflare
13.15% • Cloudflare • CDN
7.
Amazon Web Services
12.66% • Amazon • Hosting
8.
Adobe Typekit
11.16% • Adobe • Essential
9.
Bootstrap CDN
10.98% • BootstrapCDN • CDN
10.
jsDelivr
10.78% • • CDN
11.
Google APIs
9.68% • Google • CDN
12.
Heap
9.48% • Heap • Site Analytics
13.
Canvas
9.46% • • Customer Interaction
14.
Facebook
7.04% • Meta • Advertising
15.
fontawesome.com
6.8% • • CDN
16.
DoubleClick
6.13% • Google • Advertising
17.
Crazy Egg
5.7% • Crazy Egg • Site Analytics
18.
Amazon CloudFront
5.47% • Amazon • Hosting
19.
New Relic
5.28% • New Relic • Site Analytics
20.
Atlassian
4.61% • Atlassian • Customer Interaction
21.
Webfonts by Hoefler&Co
4.46% • • CDN
22.
YouTube
3.7% • Google • Audio/Video Player
23.
AddToAny
3.29% • AddToAny • Social Media
24.
CookieLaw by OneTrust (formerly Optanaon)
3.24% • OneTrust • Consent Management
25.
Google Analytics with signals
3.22% • Google • Advertising
26.
jQuery
3.05% • JS Foundation • CDN
27.
OneTrust
2.86% • OneTrust • Consent Management
28.
Hotjar
2.8% • Hotjar • Site Analytics
29.
Piwik PRO Analytics Suite
2.53% • Piwik PRO • Site Analytics
30.
Bugsnag
2.51% • SmartBear • Site Analytics
31.
LinkedIn Analytics
2.48% • Microsoft • Site Analytics
32.
Google Photos
2.28% • Google • CDN
33.
unpkg
2.24% • • CDN
34.
Google User Content
2.16% • Google • CDN
35.
Pingdom
1.77% • SolarWinds • Site Analytics
36.
WordPress Stats
1.64% • Automattic • Site Analytics
37.
DataTables
1.64% • • Customer Interaction
38.
Jetpack
1.54% • Automattic • Site Analytics
39.
X Corp.
1.39% • X Corp. • Social Media
40.
LinkedIn Ads
1.23% • Microsoft • Advertising
41.
SiteImprove Analytics
1.2% • Siteimprove • Site Analytics
42.
Microsoft Clarity
1.14% • Microsoft • Site Analytics
43.
Launch Darkly
1.04% • Launch Darkly • Essential
44.
Akamai Technologies
1.03% • Akamai Technologies • CDN
45.
X Advertising
1.0% • X Corp. • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

4.33

Trackers Per Page Load

3.88

Tracking Requests Per Page Load

9.29%

Trackers Requests / All Requests

15.23MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies