wired.com

1.

Google Tag Manager

93.55% • Google • Essential

2.

CookieLaw by OneTrust (formerly Optanaon)

91.97% • OneTrust • Consent Management

3.

Google

89.76% • Google • Advertising

4.

OneTrust

88.92% • OneTrust • Consent Management

5.

Polyfill

87.88% • Polyfill.io • Misc

6.

DoubleClick

86.39% • Google • Advertising

7.

Amazon CloudFront

64.58% • Amazon • Hosting

8.

Facebook

63.57% • Meta • Advertising

9.

Taboola

56.98% • Taboola • Advertising

10.

Google APIs

50.54% • Google • CDN

11.

LinkedIn Analytics

40.24% • Microsoft • Site Analytics

12.

X Advertising

39.81% • X Corp. • Advertising

13.

Quantcast

39.77% • Quantcast International Limited • Advertising

14.

Outbrain

36.55% • Outbrain • Advertising

15.

Sailthru Horizon

36.11% • Sailthru • Advertising

16.

Bounce Exchange

35.37% • Bounce Exchange • Advertising

17.

Microsoft Advertising

32.83% • Microsoft • Advertising

18.

Moat

30.11% • Oracle • Advertising

19.

Reddit

29.64% • reddit • Social Media

20.

Qualia

29.39% • Qualia • Advertising

21.

Yahoo!

28.9% • Verizon • Site Analytics

22.

LiveRamp

28.79% • Acxiom • Advertising

23.

TikTok Analytics

23.48% • ByteDance Inc • Site Analytics

24.

Audience Square

23.21% • Audigent • Advertising

25.

TradeDesk

22.96% • The Trade Desk • Advertising

26.

Google Analytics

9.47% • Google • Site Analytics

27.

Google Syndication

9.02% • Google • Advertising

28.

ScoreCard Research Beacon

9.01% • comScore, Inc. • Site Analytics

29.

Parse.ly

8.72% • Parse.ly • Site Analytics

30.

Giphy

8.63% • • Social Media

31.

Hotjar

7.77% • Hotjar • Site Analytics

32.

Google Static

6.7% • Google • CDN

33.

Integral Ad Science

5.61% • Integral Ad Science, Inc. • Advertising

34.

YouTube

5.04% • Google • Audio/Video Player

35.

Snapchat For Business

4.38% • Snap Technologies • Advertising

36.

Google Photos

3.77% • Google • CDN

37.

Akamai Technologies

3.32% • Akamai Technologies • CDN

38.

Google AdServices

2.8% • Google • Advertising

39.

Amazon Advertising

2.61% • Amazon • Advertising

40.

Google Fonts

2.26% • Google • CDN

41.

SkimLinks

1.79% • SkimLinks • Advertising

42.

Criteo

1.74% • Criteo • Advertising

43.

minute.ly

1.73% • Minute.ly • Audio/Video Player

44.

Yahoo! Analytics

1.59% • Verizon • Site Analytics

45.

AppNexus

1.54% • Microsoft • Advertising

46.

Sentry

1.53% • Sentry • Site Analytics

47.

LinkedIn Ads

1.21% • Microsoft • Advertising

48.

Verizon Media

1.16% • Verizon • Advertising

49.

Quantcount

1.14% • Quantcast International Limited • Site Analytics

50.

Permutive

1.03% • Permutive, Inc. • Advertising