zillow.com

1.

Google Tag Manager

94.07% • Google • Essential

2.

Google Analytics

93.83% • Google • Site Analytics

3.

Google Static

91.95% • Google • CDN

4.

Google Syndication

86.19% • Google • Advertising

5.

ScoreCard Research Beacon

85.51% • comScore, Inc. • Site Analytics

6.

DoubleClick

84.33% • Google • Advertising

7.

Google APIs

81.89% • Google • CDN

8.

Google Fonts

81.14% • Google • CDN

9.

Index Exchange

73.9% • Index Exchange, Inc. • Advertising

10.

iSpot.tv

50.83% • • Advertising

11.

Pinterest

50.73% • Pinterest • Social Media

12.

Microsoft Advertising

50.47% • Microsoft • Advertising

13.

Facebook

50.35% • Meta • Advertising

14.

Jivox

50.07% • Jivox • Advertising

15.

Amazon Advertising

49.87% • Amazon • Advertising

16.

X Advertising

49.79% • X Corp. • Advertising

17.

TradeDesk

49.76% • The Trade Desk • Advertising

18.

Teads

49.72% • Teads • Advertising

19.

Sentry

42.89% • Sentry • Site Analytics

20.

Google

35.64% • Google • Advertising

21.

X Corp.

35.27% • X Corp. • Social Media

22.

Aggregate Knowledge

20.97% • TransUnion • Advertising

23.

Google AdServices

19.88% • Google • Advertising

24.

Yahoo!

10.75% • Verizon • Site Analytics

25.

Adelphic

9.79% • Viant • Site Analytics

26.

Reddit

6.97% • reddit • Social Media

27.

Heap

6.18% • Heap • Site Analytics

28.

Microsoft Clarity

5.7% • Microsoft • Site Analytics

29.

Qualtrics

5.65% • Qualtrics • Site Analytics

30.

LinkedIn Ads

4.25% • Microsoft • Advertising

31.

X Analytics

4.05% • X Corp. • Site Analytics

32.

Yahoo! Analytics

2.99% • Verizon • Site Analytics

33.

AppNexus

2.9% • Microsoft • Advertising

34.

Rubicon

2.88% • The Rubicon Project, Limited • Advertising

35.

PubMatic

2.87% • PubMatic, Inc. • Advertising

36.

TripleLift

2.82% • TripleLift, Inc. • Advertising

37.

TikTok Analytics

2.54% • ByteDance Inc • Site Analytics

38.

Snapchat For Business

2.32% • Snap Technologies • Advertising

39.

Ad Lightning

2.21% • Ad Lightning • Advertising

40.

ClickTale

1.84% • ClickTale • Site Analytics

41.

Tribal Fusion

1.75% • Exponential Interactive, Inc • Advertising

42.

CookieLaw by OneTrust (formerly Optanaon)

1.71% • OneTrust • Consent Management

43.

OneTrust

1.56% • OneTrust • Consent Management

44.

Adobe Audience Manager

1.55% • Adobe • Advertising

45.

LiveRamp

1.33% • Acxiom • Advertising

46.

Salesforce DMP

1.17% • Salesforce • Advertising

47.

Adobe Typekit

1.17% • Adobe • Essential

48.

Optimizely

1.15% • Optimizely • Site Analytics

49.

YouTube

1.01% • Google • Audio/Video Player