Ghostery Launches Application on Oracle Marketing AppCloud to Bring Greater Visibility to Oracle Data Management Platform Customers

TrackerMap Helps Marketers Gain Visibility Into Performance Management Through Integration to Oracle Marketing Cloud

NEW YORK, NY–(Marketwired – June 02, 2015) – Ghostery today announced that it has launched TrackerMap® Live now available on the Oracle Marketing AppCloud. This new TrackerMap Live application helps reveal the interconnected ecosystem of code and third-party tags on a company’s website, which are often embedded in services like ad networks, analytics tools, and social media widgets. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

According to a recent Ghostery study, most company websites have approximately 70 different types of third-party code on their websites — and they only know about one-third of them. Ghostery’s TrackerMap Live enables Oracle Marketing Cloud customers to easily identify hidden tags that can compromise website performance, customer experience, data security, and search engine optimization. The application’s live feature also enhances a marketer’s ability to scan any page across the web in seconds, allowing insight into the data leakage or performance issues that third parties can cause. With TrackerMap, marketers can now have visibility into the tags loading onto their pages as well as their competitor’s pages.

“The integration between Oracle Marketing Cloud and Ghostery TrackerMap Live addresses the convergence of two major business trends,” said Larry Furr, VP of Product, Ghostery. “Consumers are increasingly concerned about how their data is being collected and used online. At the same time, the complexity and rapid growth of cloud-based digital marketing tools used by companies must be managed to ensure security and a positive online customer experience. Ghostery technology operates at the cutting edge of B2B and B2C website security and transparency. We’re excited to bring this feature to Oracle Marketing Cloud and provide customers with added insights to the third parties that are loading on their pages.”

“We are committed to helping marketers extend and optimize their technology investments by providing the industry’s most comprehensive marketing technology ecosystem,” said Ryan Buma, vice president, Oracle Marketing AppCloud. “With the addition of Ghostery, marketers using the Oracle Marketing AppCloud will now be able to see which vendors are working with your competitors.”

Ghostery’s TrackerMap Live specifically enables marketers and publishers the ability to:

  • Protect Website Integrity: The Ghostery Marketing Cloud Management (MCM) TrackerMap Live is used to determine if vendors are placing unwanted or non-secure piggyback tags on your website without permission.
  • Leverage third-party Auditing Capability: Use the Ghostery MCM TrackerMap Live to get clear auditing from a neutral third party vendor so there are proper checks and balances in place to protect your website, and customers’ data.
  • Automatically inside Oracle Data Management Platform: The Ghostery MCM TrackerMap Live is available within Oracle Data Management Platform. The product is built into the platform and may be leveraged immediately. No cost or action is required to get started.
  • Added Competitive Intelligence: In addition to your own websitescan a competitor’s site URLs to see which vendors they are working with across the ecosystem. MCM TrackerMap Live users may scan any given URL, regardless of whether or not the URL lives within their first party website domain.

Current customers can visit the Ghostery Topliners community site to install the new application and begin implementing TrackerMap Live immediately.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Ghostery
Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud — the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with a technology office in Salt Lake City and sales offices in London and San Francisco. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.

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TrackerMap is a registered trademark of Ghostery, Inc.

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