Ghostery’s New Ghostscore Website Optimization Index Ranks Leading Websites for Security and Speed

Capital One, Delta, Pinterest, Amazon and Southwest consistently top the list

7 January, 2014, New York, NY – Ghostery today announced the Ghostscore Website Optimization Index, a data-driven engine that ranks performance and security across key industries worldwide – establishing a new global standard for website efficiency and profitability.

The Ghostscore index ranks leading brands across key industries, including retail, banking and financial services, travel, search/internet and publishing, based on website effectiveness and results. The far-reaching index is creating a first-of-its-kind benchmark for companies to assess their own progress in better managing website performance and security.

According to Ghostery’s new index, Capital One, Delta, Pinterest, Amazon and Southwest are the top brands consistently maximizing the returns from their investments in digital marketing technology while advancing website security initiatives, protecting customer data and improving site speed.

Screen Shot 2015-01-05 at 6.20.50 PMAmong retailers, Macys jumped to the top ranking in December – right when it mattered most for the holiday season. Five sites were consistently in the top 10 performers for the last four months: Amazon, Sainsbury’s, Etsy, Best Buy and Home Depot:

Screen Shot 2015-01-05 at 6.21.40 PMThe Ghostscore index evaluates how companies are managing their marketing clouds – the interconnected web of ad networks, social media widgets, data analytics tools and more from thousands of vendors that power online engagement. In addition, the Ghostscore index assesses the impact on the user experience of factors such as the number of third-party vendors with access to a website, the number of digital partners encountered per webpage, the site’s tag deployment logic, and its page latency.

The insights from the Ghostscore index allow companies to measure and assess their operational risks while creating standards for keeping customer data safe, minimizing security vulnerabilities and improving website performance. By doing so, companies can boost the benefits of digital marketing while greatly minimizing the risk.

“We created Ghostscore to address the need for an industry benchmark to help organizations compare their own websites against others that are creating industry best practices,” said Ghostery CEO Scott Meyer. “As companies become increasingly aware of the vulnerabilities associated with cloud-based digital marketing, the Ghostscore index delivers a way for any site to quickly evaluate their website risks, set priorities and assess ways to reduce vulnerabilities.”

The Ghostscore index is based on anonymous data from more than 20 million Ghostrank consumers who have agreed to share information with Ghostery about their online experiences. This data is aggregated across a range of websites from around the world including retail/e-commerce, banking and financial services, travel, search/internet and publishing sites. This massive library of real-world data delivers a new level of market intelligence that has been previously unavailable.

Ghostery recently announced its Marketing Cloud Management (MCM) solution and TrackerMap delivering a new level of transparency for companies to uncover all the third-party code on their websites. Using MCM, companies can clean up, speed up and lock down their websites and match the industry Ghostscore leaders.

About Ghostery, Inc.

Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud — the collection of digital technologies that power, measure, socialize, and optimize websites and apps. Over 40 million people globally rely on the free Ghostery browser extension to see and control the technologies that follow them online. Businesses rely on Ghostery Marketing Cloud Management to drive ROI by maximizing the security, performance, and profitability of their digital assets. Key clients like Equifax, Intercontinental Hotels Group and Procter & Gamble depend on Ghostery to take their digital business from chaos to control.

Ghostery also is the dominant provider of privacy governance services globally, powering compliance for more than $2 billion of advertising and e-commerce transactions annually. Founded in 2009, Ghostery is headquartered in New York City with offices in San Francisco, Salt Lake City and London. The company is backed by Warburg Pincus, LLC, the global private equity fund. Learn more at Ghostery.com and @ghosteryinc.

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