Ghostery’s Tracker Tax study featured in TechRadar

July 3, 2018By Ghostery Team

Ad trackers aren’t just a threat to your privacy – they can making browsing a drag by doubling page load times according to a survey by online privacy company Ghostery.

Researchers used a custom-built web crawler to analyze the top 500 websites in the US (as determined by Alexa) – once using Ghostery’s tracker blocking browser extension, and once without.

Without trackers blocked, just 17% of pages loaded within five seconds. Over 60% took longer than 10 seconds, and nearly 5% took over a minute. When trackers were blocked, the average page load time dropped by over half. Ghostery calls this difference the ‘tracker tax’ – and it’s not the only price to pay for ‘free’ sites.

Read the full TechRadar article here.