Ghostery’s Tracker Tax study featured in TechRadar
Researchers used a custom-built web crawler to analyze the top 500 websites in the US (as determined by Alexa) – once using Ghostery’s tracker blocking browser extension, and once without.
Without trackers blocked, just 17% of pages loaded within five seconds. Over 60% took longer than 10 seconds, and nearly 5% took over a minute. When trackers were blocked, the average page load time dropped by over half. Ghostery calls this difference the ‘tracker tax’ – and it’s not the only price to pay for ‘free’ sites.
Read the full TechRadar article here.