The Real Cost of the ‘Free’ Internet
Digital advertisers are making approximately $250 annually – roughly twice the cost of a Netflix subscription – off you and your browsing data. This might be surprising to internet users, not only because it’s a lot of money (more than is spent on TV advertising), but also because digital advertisers make this money in large part by harvesting and selling your valuable personal information. In fact, personal data is taken from you each time you visit a website in order to target you with ads in exchange for what appears to be “free” content, a lopsided transaction that puts your privacy and security at risk.
Read more about how the digital advertising industry fuels its money machine with our private data on Ghostery’s Jeremy Tillman’s guest post on mediashift.