Why privacy should be your number one online concern – Ghostery featured in TechRadar
Ghostery tells us why privacy issues can help shape the future of the Internet
How we use the Internet and the information shared, knowingly or otherwise, has become a seemingly endless issue of debate. Data scandals are aplenty and, with constant legislative overhaul underway across the world, the issue of online privacy isn’t going anywhere anytime soon.
We spoke with Jeremy Tillman, director of product at advertising and tracker-blocking guru Ghostery, about how the average internet user can protect themselves in chaotic times. If you’ve also noticed your browser isn’t as fast as it used to be while you’re bombarded with the umpteenth headline about fake news, you should know they’re all connected.
- What do you do differently than a standard ad-blocker, and why should the average internet user concern themselves with seeking out this type of browser extension?
Ghostery is an all-in-one privacy adblocker that gives users the cleanest, fastest, safest browsing experience on the internet. Our tool uses blocklist technology and AI-powered antitracking protection alongside our built-in ad blocker to stop trackers, block ads and protect user privacy.
Unlike Ghostery, most standard ad-blockers only block ads. They do this by blocking requests that websites make that might be downloading an ad. To do this, ad-blockers use lists of rules, also known as filter lists, that are used to determine if a request might be loading an ad. This is how most ad blockers work and, in fact, this is how Ghostery’s Enhanced Ad Blocker works as well.
However, Ghostery takes several steps beyond this simple approach to not only block ads, but to also block third-party trackers, which includes site analytics, marketing tools, audio/video players and any other technologies that load content and collect user data. Ghostery does this with our Enhanced Antitracking and Smart Blocking features, which uses AI to intelligently block trackers a remove any personal data they might be transmitting and to optimize page performance and guarantee privacy. Coupled with our built-in adblocker, these technologies make Ghostery the most comprehensive privacy and adblocking tool out there.
- What information is being tracked on websites and why is it useful to those collecting it? How does it compare to what social media networks like Facebook do?
The trackers on websites carefully record every move of the online consumer and collect a variety of personal information, which can be used to draw conclusions about an individual’s shopping habits, financial situation, political and religious beliefs. They can also collect extremely private health information, like your sexual orientation and if you have taken an HIV test.
To read more of TechRadar’s conversation with Jeremy Tillman, click here.