Ghostery’s data governance solutions ensure your marketing tag data is managed correctly
and no data is being leaked to competitors.
Here are a few of the concerns we heard at a recent vendor management workshop:
“Setting pixels on your site is like introducing a Trojan Horse”
“Once you let a third party onto your site, they can do whatever they want”
These people are onto something. In fact, it’s estimated that 80% of the digital vendors on a brand’s site are placed there indirectly. This puts WebOps departments in a predicament as these unmanaged tags inevitably end up slowing down the website and putting data at risk. Building a strong program to manage customer data is one way WebOps can take control of this chaos and work cooperatively across the organization with other departments to ensure the website is running at full speed and free of vulnerabilities.