Improve UX, prevent data leakage, boost website performance & centralize your tag management system
There are thousands of technologies available to today’s marketers to help them create websites that drive engagement, conversion, and revenue. As a result, websites can incorporate a staggering number of these third-party tags. But along with this comes the challenge of managing all of them - deploying them and taking them off when a campaign is over. Tag management systems were developed to address this. And while it’s easy to see why so many tag management companies have come to the forefront of late, it’s important for both marketers and the IT side of the house to understand what tag management is, what it’s good for, and what it’s limitations are.