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aarp.org

Observed activities (64)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
90.77% • Adobe • Essential
2.
Google Tag Manager
81.41% • Google • Essential
3.
DoubleClick
80.54% • Google • Advertising
4.
ScoreCard Research Beacon
75.07% • comScore, Inc. • Site Analytics
5.
Moat
74.5% • Oracle • Advertising
6.
Merkle RKG
73.0% • Dentsu Aegis Network • Site Analytics
7.
ForeSee
72.85% • ForeSee Results • Essential
8.
Adobe Audience Manager
72.3% • Adobe • Advertising
9.
Ad Lightning
70.7% • Ad Lightning • Advertising
10.
PubMatic
69.81% • PubMatic, Inc. • Advertising
11.
Facebook
69.37% • Meta • Advertising
12.
Google Analytics
66.83% • Google • Site Analytics
13.
StackAdapt
59.13% • StackAdapt • Advertising
14.
Pinterest
58.51% • Pinterest • Social Media
15.
Microsoft Advertising
57.91% • Microsoft • Advertising
16.
Kenshoo
56.98% • Kenshoo • Site Analytics
17.
Piwik PRO Analytics Suite
56.53% • Piwik PRO • Site Analytics
18.
TradeDesk
56.27% • The Trade Desk • Advertising
19.
iSpot.tv
55.83% • • Advertising
20.
LinkedIn Analytics
55.69% • Microsoft • Site Analytics
21.
Google APIs
55.07% • Google • Hosting
22.
Google Static
54.84% • Google • Hosting
23.
TikTok Analytics
54.51% • ByteDance Inc • Site Analytics
24.
Google Fonts
53.83% • Google • Hosting
25.
Brightcove
53.13% • Brightcove • Site Analytics
26.
Brightcove Player
51.79% • Brightcove • Audio/Video Player
27.
Adobe Typekit
50.38% • Adobe • Essential
28.
Zencoder
50.35% • Zencoder • Audio/Video Player
29.
Google
48.56% • Google • Advertising
30.
Outbrain
47.57% • Outbrain • Advertising
31.
Microsoft Services
45.95% • Microsoft • Misc
32.
AdRoll
45.94% • AdRoll • Advertising
33.
Visualstudio.com
38.44% • Microsoft • Misc
34.
fontawesome.com
35.02% • • Hosting
35.
Amazon CloudFront
34.84% • Amazon • Hosting
36.
Google Analytics with signals
14.78% • Google • Advertising
37.
Viafoura
10.82% • Viafoura • Advertising
38.
LinkedIn Ads
7.58% • Microsoft • Advertising
39.
BioCatch
7.15% • BioCatch • Essential
40.
boltdns.net
6.89% • • Misc
41.
Braze
6.78% • Braze • Site Analytics
42.
Salesforce Live Agent
6.18% • Salesforce • Customer Interaction
43.
Index Exchange
6.08% • Index Exchange, Inc. • Advertising
44.
Google Syndication
5.99% • Google • Advertising
45.
Salesforce
5.83% • Salesforce • Advertising
46.
Amazon Web Services
5.74% • Amazon • Hosting
47.
SecuredVisit
5.26% • SecuredVisit • Advertising
48.
Salesforce DMP
4.95% • Salesforce • Advertising

23.86

Trackers Per Page Load

8.25

Tracking Requests Per Page Load

5.18%

Trackers Requests / All Requests

4.51MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies