aarp.org

Observed activities (72)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Adobe Dynamic Tag Management

98.96% • Adobe • Utilities

Google Marketing Platform

87.2% • Google • Advertising

ForeSee

84.26% • ForeSee Results • Utilities

Ad Lightning

83.66% • Ad Lightning • Advertising

ScoreCard Research Beacon

83.59% • comScore, Inc. • Site Analytics

PubMatic

81.66% • PubMatic, Inc. • Advertising

Adobe Audience Manager

78.68% • Adobe • Advertising

OneTrust

74.33% • OneTrust • Consent Management

Google Tag

71.01% • Google • Advertising

10.

Google Static

64.49% • Google • Hosting

11.

Facebook

61.74% • Meta • Advertising

12.

Microsoft Advertising

56.77% • Microsoft • Advertising

13.

Merkle RKG

56.73% • Dentsu Aegis Network • Site Analytics

14.

Live Intent

56.62% • LiveIntent • Site Analytics

15.

StackAdapt

55.9% • StackAdapt • Advertising

16.

55.89% • Pinterest • Social Media

17.

TradeDesk

55.85% • The Trade Desk • Advertising

18.

Adelphic

54.76% • Viant • Site Analytics

19.

Kenshoo

53.99% • Kenshoo • Site Analytics

20.

Piwik PRO Tag Manager

53.58% • Cookie Information • Utilities

21.

Google APIs

53.53% • Google • Hosting

22.

LinkedIn Analytics

52.98% • Microsoft • Site Analytics

23.

iSpot.tv

52.92% • • Advertising

24.

TikTok Analytics

51.98% • ByteDance Inc • Site Analytics

25.

Brightcove

50.01% • Brightcove • Site Analytics

26.

Brightcove Player

48.34% • Brightcove • Audio/Video Player

27.

Google Fonts

48.32% • Google • Hosting

28.

Zencoder

45.97% • Zencoder • Audio/Video Player

29.

Amazon CloudFront

45.24% • Amazon • Hosting

30.

Google Analytics

44.38% • Google • Site Analytics

31.

Adobe Typekit

42.66% • Adobe • Utilities

32.

Outbrain

42.55% • Outbrain • Advertising

33.

Microsoft Services

41.23% • Microsoft • Misc

34.

AdRoll

41.2% • AdRoll • Advertising

27.85% • Amazon • Hosting

37.

Braze

23.2% • Braze • Site Analytics

38.

Microsoft Azure Monitor

20.45% • Microsoft • Site Analytics

39.

Viafoura

16.96% • Viafoura • Advertising

40.

BioCatch

16.22% • BioCatch • Utilities

8.85% • Salesforce • Advertising

43.

Salesforce Live Agent

8.51% • Salesforce • Customer Interaction

44.

Google

7.67% • Google • Advertising

45.

Permutive

4.43% • Permutive, Inc. • Advertising

46.

Google Syndication

4.13% • Google • Advertising

47.

AdGear

4.02% • Samsung • Advertising

48.

Microsoft Clarity

3.96% • Microsoft • Site Analytics

24.51

Trackers Per Page Load

7.29

Tracking Requests Per Page Load

4.99%

Trackers Requests / All Requests

3.37MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies