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aarp.org

Observed activities (62)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
91.27% • Adobe • Utilities
2.
Adobe Audience Manager
78.57% • Adobe • Advertising
3.
Google Marketing Platform
76.43% • Google • Advertising
4.
Permutive
75.4% • Permutive • Advertising
5.
OneTrust
74.68% • OneTrust • Consent Management
6.
PubMatic
71.38% • PubMatic, Inc. • Advertising
7.
Ad Lightning
70.93% • Ad Lightning • Advertising
8.
Google Static
63.36% • Google • Hosting
9.
Google Fonts
61.6% • Google • Hosting
10.
Brightcove
50.82% • Brightcove • Site Analytics
11.
Google APIs
49.3% • Google • Hosting
12.
Brightcove Player
46.6% • Brightcove • Audio/Video Player
13.
Amazon CloudFront
44.69% • Amazon • Hosting
14.
Adobe Typekit
44.12% • Adobe • Utilities
15.
Azure CDN
42.27% • Microsoft • Hosting
16.
Google Analytics
42.01% • Google • Site Analytics
17.
Outbrain
41.64% • Outbrain • Advertising
18.
AdRoll
40.88% • AdRoll • Advertising
19.
Adobe Experience Cloud
38.49% • Adobe • Site Analytics
20.
Zencoder
34.62% • Zencoder • Audio/Video Player
21.
Google Tag
30.35% • Google • Advertising
22.
fontawesome.com
27.5% • • Hosting
23.
Facebook
23.75% • Meta • Advertising
24.
Adobe Advertising Cloud
21.07% • Adobe • Advertising
25.
Pinterest
20.95% • Pinterest • Social Media
26.
TradeDesk
20.92% • The Trade Desk • Advertising
27.
StackAdapt
20.61% • StackAdapt • Advertising
28.
Merkle
20.49% • Dentsu • Advertising
29.
Adelphic
20.42% • Viant • Site Analytics
30.
Kenshoo
20.37% • Kenshoo • Site Analytics
31.
Microsoft Advertising
18.96% • Microsoft • Advertising
32.
Microsoft Azure Monitor
18.24% • Microsoft • Utilities
33.
TikTok Analytics
18.22% • ByteDance Inc • Site Analytics
34.
BioCatch
16.67% • BioCatch • Utilities
35.
Piwik PRO Tag Manager
16.36% • Cookie Information • Utilities
36.
LinkedIn Analytics
16.27% • Microsoft • Site Analytics
37.
iSpot.tv
16.23% • • Advertising
38.
Braze
14.23% • Braze • Site Analytics
39.
Viafoura
13.43% • Viafoura • Advertising
40.
boltdns.net
9.43% • • Misc
41.
Embedly
5.8% • Medium • Site Analytics
42.
Google
5.63% • Google • Advertising
43.
Google Syndication
3.98% • Google • Advertising
44.
Criteo
3.16% • Criteo • Advertising
45.
Microsoft Clarity
3.0% • Microsoft • Site Analytics
46.
Live Intent
2.89% • LiveIntent • Site Analytics
47.
Google Maps
2.74% • Google • Utilities
48.
Google AdServices
2.49% • Google • Advertising

17.15

Trackers Per Page Load

12.62

Tracking Requests Per Page Load

9.69%

Trackers Requests / All Requests

8.81MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies