al.com

1.

CookieLaw by OneTrust (formerly Optanaon)

91.54% • OneTrust • Consent Management

2.

Google

85.69% • Google • Advertising

3.

OneTrust

85.01% • OneTrust • Consent Management

4.

Lotame

83.61% • Lotame • Advertising

5.

DoubleClick

81.85% • Google • Advertising

6.

SOASTA mPulse

80.94% • Akamai Technologies • Site Analytics

7.

Amazon Advertising

78.86% • Amazon • Advertising

8.

Google Tag Manager

76.63% • Google • Essential

9.

Rubicon

76.42% • The Rubicon Project, Limited • Advertising

10.

Piano

66.35% • Piano • Essential

11.

Google Analytics

66.0% • Google • Site Analytics

12.

Parse.ly

65.46% • Parse.ly • Site Analytics

13.

ScoreCard Research Beacon

65.42% • comScore, Inc. • Site Analytics

14.

Mather Analytics

64.9% • Mather Economics • Site Analytics

15.

Moat

64.72% • Oracle • Advertising

16.

Teads

64.45% • Teads • Advertising

17.

X Advertising

64.22% • X Corp. • Advertising

18.

LinkedIn Ads

63.57% • Microsoft • Advertising

19.

LinkedIn Analytics

63.18% • Microsoft • Site Analytics

20.

Facebook

62.75% • Meta • Advertising

21.

Nativo

61.95% • Nativo • Advertising

22.

Taboola

56.38% • Taboola • Advertising

23.

BlueConic Plugin

46.69% • BlueConic • Site Analytics

24.

Sailthru Horizon

37.04% • Sailthru • Advertising

25.

SkimLinks

36.93% • SkimLinks • Advertising

26.

Google Static

24.59% • Google • CDN

27.

Integral Ad Science

14.43% • Integral Ad Science, Inc. • Advertising

28.

X Corp.

14.16% • X Corp. • Social Media

29.

Google Fonts

13.53% • Google • CDN

30.

X Analytics

11.32% • X Corp. • Site Analytics

31.

Google Syndication

11.08% • Google • Advertising

32.

33Across

9.58% • 33Across • Advertising

33.

ID5 Sync

8.92% • ID5 Technology Ltd. • Site Analytics

34.

YouTube

8.74% • Google • Audio/Video Player

35.

Amazon Web Services

8.32% • Amazon • Hosting

36.

Index Exchange

7.38% • Index Exchange, Inc. • Advertising

37.

TradeDesk

7.01% • The Trade Desk • Advertising

38.

Live Intent

7.0% • LiveIntent • Site Analytics

39.

Conversant

6.88% • Conversant • Advertising

40.

Google APIs

6.86% • Google • CDN

41.

PubMatic

6.17% • PubMatic, Inc. • Advertising

42.

Media.net

5.24% • Media.net • Advertising

43.

Criteo

4.98% • Criteo • Advertising

44.

Akamai Technologies

4.52% • Akamai Technologies • CDN

45.

Bidtellect

4.49% • Simpli.fi • Advertising

46.

ImgIX

4.25% • • CDN

47.

Google User Content

4.2% • Google • CDN

48.

LiveRamp

3.93% • Acxiom • Advertising

49.

Google Photos

3.67% • Google • CDN

50.

Verizon Media

3.64% • Verizon • Advertising

51.

PulsePoint

3.56% • PulsePoint, Inc. • Advertising

52.

Zemanta

3.45% • Outbrain • Customer Interaction

53.

Bidswitch

3.36% • Criteo • Advertising

54.

sovrn

3.29% • Sovrn Holdings Inc • Advertising

55.

MediaMath

3.25% • MediaMath, Inc. • Advertising

56.

StackAdapt

3.12% • StackAdapt • Advertising

57.

Ad Lightning

3.08% • Ad Lightning • Advertising

58.

Storygize

3.0% • • Advertising

59.

Microsoft Advertising

2.91% • Microsoft • Advertising

60.

AppNexus

2.84% • Microsoft • Advertising

61.

Hotjar

2.57% • Hotjar • Site Analytics

62.

1plusX

2.53% • 1plusX AG • Site Analytics

63.

Hello Bar

2.39% • Crazy Egg • Social Media

64.

X Syndication

2.33% • X Corp. • Social Media

65.

Outbrain

1.82% • Outbrain • Advertising

66.

ADman Media

1.77% • illumin • Advertising

67.

Jivox

1.72% • Jivox • Advertising

68.

Quantcast

1.61% • Quantcast International Limited • Advertising

69.

WordPress Stats

1.54% • Automattic • Site Analytics

70.

Gravatar

1.5% • Automattic • Social Media

71.

Connatix

1.38% • Connatix Native Exchange Inc. • Advertising

72.

Instagram

1.31% • Meta • Misc

73.

Adobe Audience Manager

1.29% • Adobe • Advertising

74.

Adblade

1.26% • Adblade • Advertising

75.

Datonics

1.24% • AlmondNet • Advertising

76.

OpenX

1.16% • OpenX Software Ltd. • Advertising

77.

TripleLift

1.11% • TripleLift, Inc. • Advertising