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Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

94.45% • Google • Advertising

Qualtrics

83.16% • Qualtrics • Site Analytics

Google Static

72.54% • Google • Hosting

Facebook

41.33% • Meta • Advertising

TikTok Analytics

41.29% • ByteDance Inc • Site Analytics

RTB House

41.17% • RTB House • Advertising

Criteo

41.08% • Criteo • Advertising

Digital Window

39.87% • Axel Springer Group • Advertising

Google

32.37% • Google • Advertising

10.

TradeDoubler

29.29% • Tradedoubler AB • Advertising

11.

Microsoft Advertising

26.18% • Microsoft • Advertising

12.

Google Syndication

25.15% • Google • Advertising

13.

DoubleClick

12.77% • Google • Advertising

14.

Google Analytics

9.97% • Google • Site Analytics

15.

Google APIs

8.9% • Google • Hosting

16.

Google Fonts

7.82% • Google • Hosting

17.

YouTube

3.92% • Google • Audio/Video Player

18.

PayPal

3.27% • eBay • Customer Interaction

19.

Google Analytics with signals

3.25% • Google • Advertising

20.

Google AdServices

2.1% • Google • Advertising

21.

AppNexus

1.87% • Microsoft • Advertising

22.

Teads

1.83% • Teads • Advertising

23.

Rubicon

1.74% • The Rubicon Project, Limited • Advertising

24.

Index Exchange

1.73% • Index Exchange, Inc. • Advertising

25.

Taboola

1.73% • Taboola • Advertising

26.

TripleLift

1.72% • TripleLift, Inc. • Advertising

27.

Outbrain

1.71% • Outbrain • Advertising

28.

Improve Digital

1.7% • Improve Digital • Advertising

29.

Yieldmo

1.69% • Yieldmo, Inc. • Advertising

30.

PubMatic

1.69% • PubMatic, Inc. • Advertising

31.

Media.net

1.67% • Media.net • Advertising

32.

Bidswitch

1.67% • Criteo • Advertising

33.

Adyoulike

1.67% • Open Web • Advertising

34.

Mediavine Exchange

1.67% • Mediavine, Inc • Advertising

35.

Nativo

1.67% • Nativo • Advertising

36.

ID5 Sync

1.67% • ID5 Technology Ltd. • Site Analytics

37.

ORC International

1.66% • Engine • Advertising

38.

Yieldlab

1.66% • ProSiebenSat.1 Media • Advertising

39.

SMART AdServer

1.65% • Smart Adserver • Advertising

40.

Tremor Video

1.65% • Tremor Video • Audio/Video Player

41.

ShareThrough

1.63% • Sharethrough, Inc • Advertising

42.

Rhythmone Beacon

1.62% • RhythmOne, LLC • Advertising

43.

Adobe Audience Manager

1.55% • Adobe • Advertising

44.

Ividence

1.41% • SIEN • Advertising

45.

Google User Content

1.11% • Google • Hosting

7.64

Trackers Per Page Load

2.06

Tracking Requests Per Page Load

4.77%

Trackers Requests / All Requests

0.54MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies