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autotrader.ca

Observed activities (66)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
89.74% • Google • Advertising
2.
Google Marketing Platform
83.54% • Google • Advertising
3.
PubMatic
71.0% • PubMatic, Inc. • Advertising
4.
Optimizely
48.24% • Optimizely • Utilities
5.
New Relic
45.31% • New Relic • Site Analytics
6.
Amazon Advertising
44.93% • Amazon • Advertising
7.
Usabilla
44.62% • SurveyMonkey • Customer Interaction
8.
Lotame
40.04% • Lotame • Advertising
9.
Magnite
38.37% • Magnite • Advertising
10.
Index Exchange
38.37% • Index Exchange, Inc. • Advertising
11.
Yahoo!
38.22% • Verizon • Site Analytics
12.
AppNexus
37.68% • Microsoft • Advertising
13.
Yahoo! Analytics
37.6% • Verizon • Site Analytics
14.
ShareThrough
37.02% • Sharethrough, Inc • Advertising
15.
Google Static
33.09% • Google • Hosting
16.
Google Fonts
28.86% • Google • Hosting
17.
JW Player
9.49% • JW Player • Audio/Video Player
18.
Azure CDN
8.23% • Microsoft • Hosting
19.
Google APIs
5.58% • Google • Hosting
20.
LivePerson
5.46% • LivePerson • Customer Interaction
21.
Google
5.44% • Google • Advertising
22.
Microsoft Advertising
4.09% • Microsoft • Advertising
23.
Facebook
4.02% • Meta • Advertising
24.
Microsoft Clarity
3.92% • Microsoft • Site Analytics
25.
Google Analytics with signals
3.63% • Google • Advertising
26.
Google AdServices
3.58% • Google • Advertising
27.
Amazon Web Services
3.37% • Amazon • Hosting
28.
Google Syndication
3.19% • Google • Advertising
29.
YouTube
3.1% • Google • Audio/Video Player
30.
Treasure Data
2.54% • arm • Site Analytics
31.
Quantcast
2.51% • Quantcast • Advertising
32.
Criteo
2.42% • Criteo • Advertising
33.
Amazon CloudFront
2.4% • Amazon • Hosting
34.
StackAdapt
2.38% • StackAdapt • Advertising
35.
Google Analytics
2.32% • Google • Site Analytics
36.
FouAnalytics
2.2% • FouAnalytics • Site Analytics
37.
Smart AdServer
2.19% • Equativ • Advertising
38.
TikTok Analytics
2.19% • ByteDance Inc • Site Analytics
39.
Pinterest
2.18% • Pinterest • Social Media
40.
Reddit
2.17% • reddit • Social Media
41.
ScoreCard Research Beacon
2.15% • comScore, Inc. • Site Analytics
42.
jsDelivr
2.13% • • Hosting
43.
ID5 Sync
2.1% • ID5 Technology • Advertising
44.
Outbrain
2.02% • Outbrain • Advertising
45.
Adobe Audience Manager
2.01% • Adobe • Advertising
46.
Improve Digital
1.93% • Improve Digital • Advertising
47.
Bidswitch
1.92% • Criteo • Advertising
48.
Nativo
1.88% • Nativo • Advertising

10.69

Trackers Per Page Load

1.78

Tracking Requests Per Page Load

1.88%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies