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autotrader.ca

Observed activities (82)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Optimizely
87.44% • Optimizely • Site Analytics
2.
DoubleClick
86.09% • Google • Advertising
3.
Google Tag Manager
85.96% • Google • Essential
4.
Amazon Advertising
79.48% • Amazon • Advertising
5.
Azure CDN
78.07% • Microsoft • Hosting
6.
Usabilla
72.29% • SurveyMonkey • Customer Interaction
7.
New Relic
69.83% • New Relic • Site Analytics
8.
Google Static
63.9% • Google • Hosting
9.
Yahoo!
63.68% • Verizon • Site Analytics
10.
JW Player
58.84% • JW Player • Audio/Video Player
11.
Lotame
53.71% • Lotame • Advertising
12.
PubMatic
52.21% • PubMatic, Inc. • Advertising
13.
Index Exchange
49.79% • Index Exchange, Inc. • Advertising
14.
AppNexus
49.6% • Microsoft • Advertising
15.
Rubicon
49.58% • The Rubicon Project, Limited • Advertising
16.
ShareThrough
48.92% • Sharethrough, Inc • Advertising
17.
Pinterest
47.79% • Pinterest • Social Media
18.
Google Fonts
47.58% • Google • Hosting
19.
Microsoft Clarity
46.64% • Microsoft • Site Analytics
20.
Yahoo! Analytics
41.24% • Verizon • Site Analytics
21.
Google Analytics
35.58% • Google • Site Analytics
22.
Microsoft Advertising
30.4% • Microsoft • Advertising
23.
FouAnalytics
29.92% • FouAnalytics • Site Analytics
24.
Facebook
29.82% • Meta • Advertising
25.
Google Analytics with signals
29.79% • Google • Advertising
26.
TikTok Analytics
29.23% • ByteDance Inc • Site Analytics
27.
TradeDesk
29.14% • The Trade Desk • Advertising
28.
Amazon CloudFront
29.1% • Amazon • Hosting
29.
Quantcast
28.9% • Quantcast International Limited • Advertising
30.
Criteo
28.86% • Criteo • Advertising
31.
ScoreCard Research Beacon
28.73% • comScore, Inc. • Site Analytics
32.
StackAdapt
28.64% • StackAdapt • Advertising
33.
SMART AdServer
28.61% • Smart Adserver • Advertising
34.
Google AdServices
28.38% • Google • Advertising
35.
Google
24.36% • Google • Advertising
36.
Microsoft Services
12.77% • Microsoft • Misc
37.
AudienceRate
11.76% • AudienceRate • Advertising
38.
LivePerson
8.37% • LivePerson • Customer Interaction
39.
Google APIs
7.03% • Google • Hosting
40.
Google Syndication
4.26% • Google • Advertising
41.
YouTube
3.96% • Google • Audio/Video Player
42.
LiveRamp
3.75% • LiveRamp • Advertising
43.
Treasure Data
3.62% • arm • Site Analytics
44.
Amazon Web Services
3.31% • Amazon • Hosting
45.
PageFair
3.05% • Blockthrough • Customer Interaction
46.
Adobe Audience Manager
2.99% • Adobe • Advertising
47.
ID5 Sync
2.88% • ID5 Technology Ltd. • Site Analytics
48.
33Across
2.84% • 33Across • Advertising

19.02

Trackers Per Page Load

14.22

Tracking Requests Per Page Load

12.84%

Trackers Requests / All Requests

2.83MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies