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autotrader.ca

Observed activities (77)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
91.25% • Google • Advertising
2.
Google Marketing Platform
85.86% • Google • Advertising
3.
Amazon Advertising
81.86% • Amazon • Advertising
4.
PubMatic
74.53% • PubMatic, Inc. • Advertising
5.
Usabilla
71.81% • SurveyMonkey • Customer Interaction
6.
Optimizely
53.92% • Optimizely • Utilities
7.
New Relic
51.98% • New Relic • Site Analytics
8.
Lotame
45.68% • Lotame • Advertising
9.
Magnite
45.58% • Magnite • Advertising
10.
Index Exchange
45.57% • Index Exchange, Inc. • Advertising
11.
AppNexus
45.46% • Microsoft • Advertising
12.
Yahoo!
44.85% • Verizon • Site Analytics
13.
Yahoo! Analytics
44.27% • Verizon • Site Analytics
14.
ShareThrough
43.82% • Sharethrough, Inc • Advertising
15.
Google Static
37.25% • Google • Hosting
16.
Google Fonts
33.48% • Google • Hosting
17.
Azure CDN
10.97% • Microsoft • Hosting
18.
JW Player
9.62% • JW Player • Audio/Video Player
19.
Google
7.3% • Google • Advertising
20.
LivePerson
6.22% • LivePerson • Customer Interaction
21.
Microsoft Advertising
5.87% • Microsoft • Advertising
22.
Criteo
5.7% • Criteo • Advertising
23.
Facebook
5.58% • Meta • Advertising
24.
Google AdServices
5.57% • Google • Advertising
25.
RTB House
5.51% • RTB House • Advertising
26.
Microsoft Clarity
5.51% • Microsoft • Site Analytics
27.
Treasure Data
5.34% • arm • Site Analytics
28.
Google Syndication
4.87% • Google • Advertising
29.
Google Analytics with signals
4.65% • Google • Advertising
30.
Amazon CloudFront
4.27% • Amazon • Hosting
31.
Smart AdServer
3.96% • Equativ • Advertising
32.
TradeDesk
3.87% • The Trade Desk • Advertising
33.
Quantcast
3.63% • Quantcast • Advertising
34.
StackAdapt
3.58% • StackAdapt • Advertising
35.
TikTok Analytics
3.4% • ByteDance Inc • Site Analytics
36.
Google APIs
3.35% • Google • Hosting
37.
Pinterest
3.35% • Pinterest • Social Media
38.
Bidswitch
3.34% • Criteo • Advertising
39.
Reddit
3.32% • reddit • Social Media
40.
ScoreCard Research Beacon
3.32% • comScore, Inc. • Site Analytics
41.
Adobe Audience Manager
3.32% • Adobe • Advertising
42.
Google Analytics
3.3% • Google • Site Analytics
43.
Outbrain
3.28% • Outbrain • Advertising
44.
Blockthrough
3.27% • Blockthrough • Customer Interaction
45.
Rhythmone Beacon
3.23% • RhythmOne, LLC • Advertising
46.
YouTube
3.19% • Google • Audio/Video Player
47.
ad-delivery.net
3.18% • • Misc
48.
Live Intent
3.17% • LiveIntent • Site Analytics

12.87

Trackers Per Page Load

8.39

Tracking Requests Per Page Load

7.53%

Trackers Requests / All Requests

1.18MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies