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autotrader.ca

Observed activities (69)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
88.16% • Google • Advertising
2.
Google Marketing Platform
83.72% • Google • Advertising
3.
Amazon Advertising
73.94% • Amazon • Advertising
4.
PubMatic
70.68% • PubMatic, Inc. • Advertising
5.
Optimizely
57.9% • Optimizely • Utilities
6.
New Relic
54.77% • New Relic • Site Analytics
7.
Usabilla
53.57% • SurveyMonkey • Customer Interaction
8.
Lotame
47.17% • Lotame • Advertising
9.
Yahoo!
46.71% • Verizon • Site Analytics
10.
Magnite
46.66% • Magnite • Advertising
11.
Index Exchange
46.6% • Index Exchange, Inc. • Advertising
12.
AppNexus
45.88% • Microsoft • Advertising
13.
Yahoo! Analytics
45.48% • Verizon • Site Analytics
14.
ShareThrough
45.0% • Sharethrough, Inc • Advertising
15.
Google Static
42.41% • Google • Hosting
16.
Google Fonts
37.46% • Google • Hosting
17.
JW Player
11.5% • JW Player • Audio/Video Player
18.
Azure CDN
8.3% • Microsoft • Hosting
19.
LivePerson
6.99% • LivePerson • Customer Interaction
20.
Google
6.52% • Google • Advertising
21.
Microsoft Advertising
4.86% • Microsoft • Advertising
22.
Facebook
4.63% • Meta • Advertising
23.
Microsoft Clarity
4.59% • Microsoft • Site Analytics
24.
Google AdServices
4.52% • Google • Advertising
25.
Treasure Data
4.38% • arm • Site Analytics
26.
Google Analytics with signals
4.36% • Google • Advertising
27.
YouTube
3.74% • Google • Audio/Video Player
28.
Google APIs
3.66% • Google • Hosting
29.
Google Syndication
3.4% • Google • Advertising
30.
StackAdapt
2.87% • StackAdapt • Advertising
31.
Quantcast
2.83% • Quantcast • Advertising
32.
Google Analytics
2.81% • Google • Site Analytics
33.
Criteo
2.8% • Criteo • Advertising
34.
TikTok Analytics
2.68% • ByteDance Inc • Site Analytics
35.
Pinterest
2.58% • Pinterest • Social Media
36.
ScoreCard Research Beacon
2.57% • comScore, Inc. • Site Analytics
37.
Reddit
2.55% • reddit • Social Media
38.
LiveRamp
2.48% • LiveRamp • Advertising
39.
ID5 Sync
2.43% • ID5 Technology • Advertising
40.
Live Intent
2.35% • LiveIntent • Site Analytics
41.
Amazon CloudFront
2.27% • Amazon • Hosting
42.
Adobe Audience Manager
2.27% • Adobe • Advertising
43.
Smart AdServer
2.23% • Equativ • Advertising
44.
Blockthrough
2.05% • Blockthrough • Customer Interaction
45.
Improve Digital
2.01% • Improve Digital • Advertising
46.
LiveRamp CMP
2.01% • LiveRamp • Consent Management
47.
ad-delivery.net
2.0% • • Misc
48.
FouAnalytics
1.97% • FouAnalytics • Site Analytics

12.01

Trackers Per Page Load

1.5

Tracking Requests Per Page Load

1.4%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies