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autotrader.ca

Observed activities (90)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
90.68% • Google • Advertising
2.
Optimizely
89.33% • Optimizely • Site Analytics
3.
DoubleClick
88.12% • Google • Advertising
4.
Amazon Advertising
84.62% • Amazon • Advertising
5.
Azure CDN
83.65% • Microsoft • Hosting
6.
Usabilla
79.32% • SurveyMonkey • Customer Interaction
7.
New Relic
78.33% • New Relic • Site Analytics
8.
Yahoo!
74.31% • Verizon • Site Analytics
9.
Lotame
66.68% • Lotame • Advertising
10.
PubMatic
65.24% • PubMatic, Inc. • Advertising
11.
Index Exchange
63.87% • Index Exchange, Inc. • Advertising
12.
AppNexus
63.68% • Microsoft • Advertising
13.
Rubicon
63.66% • The Rubicon Project, Limited • Advertising
14.
ShareThrough
62.99% • Sharethrough, Inc • Advertising
15.
Google Static
61.98% • Google • Hosting
16.
Yahoo! Analytics
56.8% • Verizon • Site Analytics
17.
JW Player
52.99% • JW Player • Audio/Video Player
18.
Google Fonts
44.77% • Google • Hosting
19.
Pinterest
44.59% • Pinterest • Social Media
20.
Microsoft Clarity
44.18% • Microsoft • Site Analytics
21.
Quantcast
37.46% • Quantcast International Limited • Advertising
22.
Criteo
37.38% • Criteo • Advertising
23.
Facebook
36.79% • Meta • Advertising
24.
StackAdapt
36.48% • StackAdapt • Advertising
25.
FouAnalytics
36.4% • FouAnalytics • Site Analytics
26.
Microsoft Advertising
36.32% • Microsoft • Advertising
27.
TikTok Analytics
36.29% • ByteDance Inc • Site Analytics
28.
ScoreCard Research Beacon
36.12% • comScore, Inc. • Site Analytics
29.
SMART AdServer
36.09% • Smart Adserver • Advertising
30.
TradeDesk
35.98% • The Trade Desk • Advertising
31.
Amazon CloudFront
28.28% • Amazon • Hosting
32.
Microsoft Services
13.43% • Microsoft • Misc
33.
Google
11.79% • Google • Advertising
34.
LivePerson
9.0% • LivePerson • Customer Interaction
35.
Google Analytics
6.32% • Google • Site Analytics
36.
Google APIs
5.03% • Google • Hosting
37.
ID5 Sync
4.81% • ID5 Technology Ltd. • Site Analytics
38.
LiveRamp
4.71% • LiveRamp • Advertising
39.
Google AdServices
4.49% • Google • Advertising
40.
Amazon Web Services
4.4% • Amazon • Hosting
41.
Adobe Audience Manager
4.37% • Adobe • Advertising
42.
Google Syndication
4.33% • Google • Advertising
43.
Treasure Data
4.24% • arm • Site Analytics
44.
Google Analytics with signals
4.19% • Google • Advertising
45.
YouTube
4.17% • Google • Audio/Video Player
46.
33Across
4.14% • 33Across • Advertising
47.
PageFair
4.1% • Blockthrough • Customer Interaction
48.
Live Intent
3.96% • LiveIntent • Site Analytics

21.01

Trackers Per Page Load

16.4

Tracking Requests Per Page Load

12.76%

Trackers Requests / All Requests

2.79MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies