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autotrader.ca

Observed activities (41)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
95.48% • Google • Essential
2.
Optimizely
91.1% • Optimizely • Site Analytics
3.
DoubleClick
89.11% • Google • Advertising
4.
Amazon Advertising
81.67% • Amazon • Advertising
5.
Azure CDN
79.11% • Microsoft • CDN
6.
Usabilla
74.42% • SurveyMonkey • Customer Interaction
7.
Yahoo!
66.19% • Verizon • Site Analytics
8.
Google Static
65.77% • Google • CDN
9.
JW Player
65.06% • JW Player • Audio/Video Player
10.
New Relic
58.56% • New Relic • Site Analytics
11.
Lotame
56.38% • Lotame • Advertising
12.
PubMatic
55.22% • PubMatic, Inc. • Advertising
13.
Index Exchange
54.67% • Index Exchange, Inc. • Advertising
14.
Google Fonts
53.74% • Google • CDN
15.
Rubicon
53.19% • The Rubicon Project, Limited • Advertising
16.
AppNexus
53.16% • Microsoft • Advertising
17.
ShareThrough
52.97% • Sharethrough, Inc • Advertising
18.
Pinterest
40.42% • Pinterest • Social Media
19.
Microsoft Clarity
40.16% • Microsoft • Site Analytics
20.
Yahoo! Analytics
37.25% • Verizon • Site Analytics
21.
FouAnalytics
24.08% • FouAnalytics • Site Analytics
22.
Facebook
23.97% • Meta • Advertising
23.
TikTok Analytics
23.9% • ByteDance Inc • Site Analytics
24.
Microsoft Advertising
23.84% • Microsoft • Advertising
25.
Google Analytics
23.39% • Google • Site Analytics
26.
Amazon CloudFront
23.2% • Amazon • Hosting
27.
StackAdapt
21.64% • StackAdapt • Advertising
28.
ScoreCard Research Beacon
21.37% • comScore, Inc. • Site Analytics
29.
Quantcast
21.16% • Quantcast International Limited • Advertising
30.
Criteo
21.05% • Criteo • Advertising
31.
Google
14.73% • Google • Advertising
32.
AudienceRate
13.76% • AudienceRate • Advertising
33.
TradeDesk
13.47% • The Trade Desk • Advertising
34.
Microsoft Services
12.56% • Microsoft • Misc
35.
LivePerson
8.75% • LivePerson • Customer Interaction
36.
Google AdServices
7.5% • Google • Advertising
37.
YouTube
4.72% • Google • Audio/Video Player
38.
Google APIs
4.11% • Google • CDN
39.
Cloudflare
2.28% • Cloudflare • CDN
40.
Bootstrap CDN
1.43% • BootstrapCDN • CDN
41.
Parse.ly
1.05% • Parse.ly • Site Analytics

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

16.21

Trackers Per Page Load

6.69

Tracking Requests Per Page Load

7.18%

Trackers Requests / All Requests

2.47MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies