cengage.com

1.

Google Tag Manager

73.64% • Google • Essential

2.

Google Static

67.95% • Google • CDN

3.

Google Fonts

67.69% • Google • CDN

4.

Google Analytics

58.39% • Google • Site Analytics

5.

Qualtrics

24.22% • Qualtrics • Site Analytics

6.

CookieLaw by OneTrust (formerly Optanaon)

20.36% • OneTrust • Consent Management

7.

JW Player

17.99% • JW Player • Audio/Video Player

8.

SOASTA mPulse

12.27% • Akamai Technologies • Site Analytics

9.

Amazon Web Services

11.38% • Amazon • Hosting

10.

Cloudflare

8.26% • Cloudflare • CDN

11.

DoubleClick

7.83% • Google • Advertising

12.

Google

5.41% • Google • Advertising

13.

Optimizely

5.16% • Optimizely • Site Analytics

14.

OneTrust

3.98% • OneTrust • Consent Management

15.

Evergage

2.89% • Evergage • Customer Interaction

16.

Google APIs

2.73% • Google • CDN

17.

Microsoft Advertising

1.92% • Microsoft • Advertising

18.

Facebook

1.86% • Meta • Advertising

19.

LinkedIn Analytics

1.8% • Microsoft • Site Analytics

20.

TikTok Analytics

1.69% • ByteDance Inc • Site Analytics

21.

Mouseflow

1.64% • Mouseflow • Site Analytics

22.

X Advertising

1.6% • X Corp. • Advertising

23.

Adobe Typekit

1.56% • Adobe • Essential

24.

Snapchat For Business

1.52% • Snap Technologies • Advertising

25.

Akamai Technologies

1.41% • Akamai Technologies • CDN

26.

StackAdapt

1.36% • StackAdapt • Advertising

27.

Vimeo

1.36% • Vimeo • Audio/Video Player

28.

Eloqua

1.29% • Oracle • Advertising

29.

LinkedIn Ads

1.21% • Microsoft • Advertising