cnbc.com

1.

Adobe Dynamic Tag Management

92.22% • Adobe • Essential

2.

CookieLaw by OneTrust (formerly Optanaon)

88.62% • OneTrust • Consent Management

3.

OneTrust

84.95% • OneTrust • Consent Management

4.

Adobe Audience Manager

74.73% • Adobe • Advertising

5.

DoubleClick

32.34% • Google • Advertising

6.

Piano

20.87% • Piano • Essential

7.

Google

16.22% • Google • Advertising

8.

Moat

16.05% • Oracle • Advertising

9.

Amazon Advertising

15.78% • Amazon • Advertising

10.

Google APIs

12.05% • Google • CDN

11.

Dianomi

9.58% • Dianomi • Advertising

12.

cXense

7.78% • Cxense • Advertising

13.

Google Tag Manager

6.78% • Google • Essential

14.

Microsoft Advertising

5.84% • Microsoft • Advertising

15.

Sailthru Horizon

4.82% • Sailthru • Advertising

16.

Google Fonts

4.7% • Google • CDN

17.

Google Static

4.06% • Google • CDN

18.

NetRatings SiteCensus

3.85% • Nielsen • Advertising

19.

Bounce Exchange

3.56% • Bounce Exchange • Advertising

20.

Parse.ly

3.54% • Parse.ly • Site Analytics

21.

Rubicon

3.45% • The Rubicon Project, Limited • Advertising

22.

TVSquared

3.44% • TV Squared • Advertising

23.

ADmantX

3.38% • Expert System, SpA • Advertising

24.

IHS Markit

3.36% • IHS • Site Analytics

25.

Movable Ink

3.27% • Movable Ink • Customer Interaction

26.

ScoreCard Research Beacon

2.17% • comScore, Inc. • Site Analytics

27.

Google Syndication

2.15% • Google • Advertising

28.

Google Analytics

1.56% • Google • Site Analytics

29.

VWO

1.37% • Wingify • Site Analytics

30.

True Anthem

1.31% • trueAnthem • Advertising

31.

DoubleVerify

1.2% • DoubleVerify • Advertising