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columbia.edu

Observed activities (45)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
44.8% • Google • Essential
2.
Google Analytics
39.62% • Google • Site Analytics
3.
Adobe Typekit
34.72% • Adobe • Essential
4.
Google Static
20.82% • Google • Hosting
5.
Google
20.22% • Google • Advertising
6.
Google Fonts
14.18% • Google • Hosting
7.
Google APIs
10.78% • Google • Hosting
8.
DoubleClick
8.87% • Google • Advertising
9.
Cloudflare
8.86% • Cloudflare • Hosting
10.
New Relic
8.3% • New Relic • Site Analytics
11.
Amazon Web Services
8.04% • Amazon • Hosting
12.
Heap
7.52% • Heap • Site Analytics
13.
Canvas
7.51% • • Customer Interaction
14.
YouTube
7.35% • Google • Audio/Video Player
15.
jsDelivr
6.67% • • Hosting
16.
Matomo
6.16% • Matomo • Site Analytics
17.
Piwik PRO Analytics Suite
5.02% • Piwik PRO • Site Analytics
18.
Bootstrap CDN
4.69% • BootstrapCDN • Hosting
19.
X Corp.
4.57% • X Corp. • Social Media
20.
Facebook
4.38% • Meta • Advertising
21.
Amazon CloudFront
4.08% • Amazon • Hosting
22.
Jetpack
4.02% • Automattic • Site Analytics
23.
jQuery
3.64% • JS Foundation • Hosting
24.
Microsoft Advertising
3.37% • Microsoft • Advertising
25.
LinkedIn Analytics
3.33% • Microsoft • Site Analytics
26.
Gravatar
3.22% • Automattic • Social Media
27.
unpkg
2.96% • • Hosting
28.
Google Analytics with signals
2.93% • Google • Advertising
29.
X Syndication
2.74% • X Corp. • Social Media
30.
Zendesk CDN
2.64% • Zendesk • Misc
31.
Zendesk
2.64% • Zendesk • Customer Interaction
32.
Google Photos
2.57% • Google • Hosting
33.
Google User Content
2.38% • Google • Hosting
34.
fontawesome.com
2.27% • • Hosting
35.
Monotype GmbH
2.2% • Monotype Imaging • Hosting
36.
Github Pages
2.18% • GitHub, Inc. • Hosting
37.
ImgIX
1.8% • • Hosting
38.
Google AdServices
1.44% • Google • Advertising
39.
Vimeo
1.43% • Vimeo • Audio/Video Player
40.
ShareThis
1.33% • ShareThis, Inc. • Advertising
41.
UserVoice
1.23% • UserVoice • Customer Interaction
42.
Microsoft Services
1.22% • Microsoft • Misc
43.
OneTrust
1.04% • OneTrust • Consent Management
44.
Sentry
1.04% • Sentry • Site Analytics
45.
AddToAny
1.02% • AddToAny • Social Media

3.97

Trackers Per Page Load

8.05

Tracking Requests Per Page Load

16.14%

Trackers Requests / All Requests

1.13MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies