hbr.org

Observed activities (61)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Adobe Dynamic Tag Management

91.51% • Adobe • Essential

Facebook

90.17% • Meta • Advertising

DoubleClick

89.05% • Google • Advertising

Google Tag

87.59% • Google • Advertising

Sailthru Horizon

87.16% • Sailthru • Advertising

Adobe Experience Cloud

87.05% • Adobe • Site Analytics

Qualtrics

87.05% • Qualtrics • Site Analytics

Live Intent

85.71% • LiveIntent • Site Analytics

StackAdapt

85.66% • StackAdapt • Advertising

10.

LinkedIn Analytics

85.44% • Microsoft • Site Analytics

11.

Adobe Audience Manager

83.84% • Adobe • Advertising

12.

New Relic

83.18% • New Relic • Site Analytics

13.

ChartBeat

80.74% • ChartBeat • Site Analytics

14.

Piano

76.19% • Piano • Essential

15.

Microsoft Advertising

73.07% • Microsoft • Advertising

16.

TikTok Analytics

72.16% • ByteDance Inc • Site Analytics

17.

Google Static

68.08% • Google • Hosting

18.

Piano Analytics

67.55% • Piano • Site Analytics

19.

Google

65.44% • Google • Advertising

20.

Google Analytics

64.77% • Google • Site Analytics

21.

Amazon CloudFront

60.25% • Amazon • Hosting

22.

cXense

59.27% • Cxense • Advertising

23.

Google Recaptcha

51.74% • Google • Essential

24.

X Corp.

49.81% • X Corp. • Social Media

25.

ScoreCard Research Beacon

49.24% • comScore, Inc. • Site Analytics

26.

Cloudflare

45.02% • Cloudflare • Hosting

27.

X Syndication

37.87% • X Corp. • Social Media

28.

BigCommerce

23.96% • BigCommerce • Site Analytics

29.

Zendesk CDN

15.43% • Zendesk • Misc

30.

Zendesk

15.35% • Zendesk • Customer Interaction

31.

Kenshoo

13.55% • Kenshoo • Site Analytics

32.

Google Fonts

9.39% • Google • Hosting

33.

Google AdServices

8.54% • Google • Advertising

34.

Google APIs

8.23% • Google • Hosting

35.

Google Analytics with signals

7.79% • Google • Advertising

36.

LinkedIn Ads

7.53% • Microsoft • Advertising

37.

Spotify

7.26% • Spotify • Audio/Video Player

38.

Google Syndication

7.18% • Google • Advertising

39.

Microsoft Clarity

6.63% • Microsoft • Site Analytics

40.

Mixpanel

6.22% • Mixpanel • Site Analytics

41.

YouTube

5.52% • Google • Audio/Video Player

42.

Google User Content

4.26% • Google • Hosting

43.

Google Photos

3.65% • Google • Hosting

44.

Brightcove Player

3.07% • Brightcove • Audio/Video Player

45.

Brightcove

2.96% • Brightcove • Site Analytics

2.62% • LiveRamp • Advertising

48.

Turn Inc.

2.16% • Singtel • Advertising

22.64

Trackers Per Page Load

13.08

Tracking Requests Per Page Load

17.19%

Trackers Requests / All Requests

1.48MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies