hbr.org

Observed activities (62)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
91.33% Adobe Utilities
2.
Facebook
89.59% Meta Advertising
3.
DoubleClick
88.39% Google Advertising
4.
Qualtrics
86.79% Qualtrics Site Analytics
5.
Adobe Experience Cloud
86.78% Adobe Site Analytics
6.
Google Tag
86.49% Google Advertising
7.
New Relic
86.27% New Relic Site Analytics
8.
Sailthru Horizon
86.06% Sailthru Advertising
9.
StackAdapt
84.84% StackAdapt Advertising
10.
Live Intent
84.65% LiveIntent Site Analytics
11.
LinkedIn Analytics
84.63% Microsoft Site Analytics
12.
Piano
84.03% Piano Utilities
13.
ChartBeat
83.9% ChartBeat Site Analytics
14.
Adobe Audience Manager
82.88% Adobe Advertising
15.
Microsoft Advertising
80.06% Microsoft Advertising
16.
TikTok Analytics
79.22% ByteDance Inc Site Analytics
17.
Piano Analytics
73.89% Piano Site Analytics
18.
Google Analytics
70.42% Google Site Analytics
19.
cXense
64.06% Cxense Advertising
20.
Google Static
61.68% Google Hosting
21.
Google
57.51% Google Advertising
22.
Google Recaptcha
49.28% Google Utilities
23.
Amazon CloudFront
49.09% Amazon Hosting
24.
Cloudflare
48.68% Cloudflare Hosting
25.
X Corp.
47.04% X Corp. Social Media
26.
ScoreCard Research Beacon
46.49% comScore, Inc. Site Analytics
27.
X Syndication
36.08% X Corp. Social Media
28.
BigCommerce
13.99% BigCommerce Site Analytics
29.
Google Fonts
10.62% Google Hosting
30.
Google APIs
8.66% Google Hosting
31.
Google AdServices
8.61% Google Advertising
32.
LinkedIn Ads
7.86% Microsoft Advertising
33.
Spotify
7.56% Spotify Audio/Video Player
34.
Google Analytics with signals
7.56% Google Advertising
35.
Zendesk CDN
7.45% Zendesk Misc
36.
Mixpanel
7.43% Mixpanel Site Analytics
37.
Zendesk
7.39% Zendesk Customer Interaction
38.
Google Syndication
7.12% Google Advertising
39.
Microsoft Clarity
6.91% Microsoft Site Analytics
40.
Kenshoo
5.47% Kenshoo Site Analytics
41.
YouTube
5.23% Google Audio/Video Player
42.
Google User Content
4.83% Google Hosting
43.
Brightcove Player
3.47% Brightcove Audio/Video Player
44.
Brightcove
3.45% Brightcove Site Analytics
45.
boltdns.net
3.27% Misc
46.
Google Photos
3.09% Google Hosting
47.
Sentry
3.06% Sentry Utilities
48.
Kaltura
2.6% Kaltura Audio/Video Player

22.43

Trackers Per Page Load

13.25

Tracking Requests Per Page Load

17.88%

Trackers Requests / All Requests

1.18MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies