history.com

1.

Sourcepoint CMP

97.16% • Sourcepoint • Consent Management

2.

Google Tag Manager

94.18% • Google • Essential

3.

ScoreCard Research Beacon

90.98% • comScore, Inc. • Site Analytics

4.

NetRatings SiteCensus

87.19% • Nielsen • Advertising

5.

Sentry

83.26% • Sentry • Site Analytics

6.

Crazy Egg

81.32% • Crazy Egg • Site Analytics

7.

Google APIs

67.73% • Google • CDN

8.

DoubleClick

64.47% • Google • Advertising

9.

Parse.ly

63.72% • Parse.ly • Site Analytics

10.

RevContent

60.91% • Revcontent • Advertising

11.

Google Analytics

43.25% • Google • Site Analytics

12.

Google Static

41.25% • Google • CDN

13.

Google Syndication

38.96% • Google • Advertising

14.

Google Fonts

37.08% • Google • CDN

15.

Adobe Experience Cloud

35.75% • Adobe • Site Analytics

16.

Adobe Audience Manager

30.86% • Adobe • Advertising

17.

Fastly

29.56% • Fastly • CDN

18.

Tealium Consent

28.71% • Tealium • Consent Management

19.

Amplitude

28.42% • Amplitude • Site Analytics

20.

Branch

27.01% • Branch Metrics • Advertising

21.

Facebook

26.38% • Meta • Advertising

22.

Qualia

26.17% • Qualia • Advertising

23.

Amazon Advertising

22.73% • Amazon • Advertising

24.

Google

19.26% • Google • Advertising

25.

FreeWheel

15.11% • Comcast • Advertising

26.

Moat

13.8% • Oracle • Advertising

27.

Polyfill

11.89% • Polyfill.io • Misc

28.

X Advertising

11.86% • X Corp. • Advertising

29.

Amazon Web Services

10.41% • Amazon • Hosting

30.

Tealium

10.05% • Tealium • Essential

31.

ShareThrough

6.04% • Sharethrough, Inc • Advertising

32.

eXelate

3.42% • Nielsen • Advertising

33.

Google AdServices

3.17% • Google • Advertising

34.

PubMatic

3.17% • PubMatic, Inc. • Advertising

35.

BlueKai

2.53% • Oracle • Advertising

36.

DataXu

2.51% • DataXu • Advertising

37.

TradeDesk

2.34% • The Trade Desk • Advertising

38.

Akamai Technologies

2.23% • Akamai Technologies • CDN

39.

StickyAds

2.08% • Comcast • Advertising

40.

Salesforce DMP

2.03% • Salesforce • Advertising

41.

Videology

2.02% • Singtel • Advertising

42.

Beeswax

1.89% • Beeswax • Advertising

43.

YouTube

1.85% • Google • Audio/Video Player

44.

Resonate Networks

1.57% • Resonate • Advertising

45.

X Corp.

1.55% • X Corp. • Social Media

46.

X Analytics

1.53% • X Corp. • Site Analytics

47.

Aggregate Knowledge

1.47% • TransUnion • Advertising

48.

LiveRamp

1.41% • Acxiom • Advertising

49.

Tapad

1.4% • Telenor Group • Advertising

50.

Quantcast

1.37% • Quantcast International Limited • Advertising