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independent.co.uk

Observed activities (46)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Piano
97.56% • Piano • Essential
2.
DoubleClick
94.36% • Google • Advertising
3.
ChartBeat
90.83% • ChartBeat • Site Analytics
4.
Integral Ad Science
89.94% • Integral Ad Science, Inc. • Advertising
5.
Adobe Audience Manager
88.81% • Adobe • Advertising
6.
Google Tag Manager
82.55% • Google • Essential
7.
Dotmetrics
77.74% • • Site Analytics
8.
jsDelivr
75.83% • • Hosting
9.
Amazon Advertising
71.37% • Amazon • Advertising
10.
Google
68.77% • Google • Advertising
11.
Taboola
63.12% • Taboola • Advertising
12.
cXense
49.11% • Cxense • Advertising
13.
PageFair
29.73% • Blockthrough • Customer Interaction
14.
Captify
29.64% • Captify • Advertising
15.
Piano Analytics
23.28% • Piano • Site Analytics
16.
AMP Project
13.74% • Google • Misc
17.
ScoreCard Research Beacon
13.73% • comScore, Inc. • Site Analytics
18.
PubMatic
13.08% • PubMatic, Inc. • Advertising
19.
AppNexus
12.99% • Microsoft • Advertising
20.
Rubicon
12.77% • The Rubicon Project, Limited • Advertising
21.
Index Exchange
12.64% • Index Exchange, Inc. • Advertising
22.
Teads
11.2% • Teads • Advertising
23.
Viafoura
10.84% • Viafoura • Advertising
24.
JW Player
10.63% • JW Player • Audio/Video Player
25.
Brandmetrics.com
9.9% • • Advertising
26.
Criteo
8.67% • Criteo • Advertising
27.
Google Static
8.26% • Google • Hosting
28.
Amazon CloudFront
8.24% • Amazon • Hosting
29.
Kargo
8.17% • Kargo • Advertising
30.
ad-delivery.net
8.14% • • Misc
31.
Adyoulike
7.44% • Open Web • Advertising
32.
gumgum
5.88% • GumGum • Advertising
33.
Bidswitch
5.47% • Criteo • Advertising
34.
Cloudflare
4.55% • Cloudflare • Hosting
35.
Google Syndication
4.17% • Google • Advertising
36.
FullStory
3.79% • fullstory • Site Analytics
37.
Google APIs
2.98% • Google • Hosting
38.
Google Fonts
2.89% • Google • Hosting
39.
Permutive
2.58% • Permutive, Inc. • Advertising
40.
Improve Digital
2.32% • Improve Digital • Advertising
41.
X Corp.
2.18% • X Corp. • Social Media
42.
Conversant
1.57% • Conversant • Advertising
43.
eXelate
1.3% • Nielsen • Advertising
44.
X Syndication
1.21% • X Corp. • Social Media
45.
TradeDesk
1.12% • The Trade Desk • Advertising
46.
ID5 Sync
1.01% • ID5 Technology Ltd. • Site Analytics

13.78

Trackers Per Page Load

6.7

Tracking Requests Per Page Load

9.96%

Trackers Requests / All Requests

1.33MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies