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independent.co.uk

Observed activities (79)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google
97.9% • Google • Advertising
2.
Google Tag
92.97% • Google • Advertising
3.
Google Marketing Platform
83.89% • Google • Advertising
4.
LiveRamp CMP
83.75% • LiveRamp • Consent Management
5.
Permutive
78.65% • Permutive • Advertising
6.
ChartBeat
78.04% • ChartBeat • Site Analytics
7.
Adobe Audience Manager
77.8% • Adobe • Advertising
8.
Taboola
76.18% • Taboola • Advertising
9.
jsDelivr
70.41% • • Hosting
10.
Blockthrough
66.44% • Blockthrough • Customer Interaction
11.
Piano
66.01% • Piano Software • Utilities
12.
Anonymised
65.76% • Anonymised • Advertising
13.
DoubleVerify
64.68% • DoubleVerify • Advertising
14.
Captify
64.4% • Captify • Advertising
15.
Dotmetrics
64.2% • • Site Analytics
16.
Intent IQ
54.11% • AlmondNet • Advertising
17.
ID5 Sync
39.83% • ID5 Technology • Advertising
18.
Brand Metrics
33.1% • Brand Metrics • Advertising
19.
Teads
30.68% • Outbrain • Advertising
20.
cXense
21.34% • Cxense • Advertising
21.
Viafoura
19.07% • Viafoura • Advertising
22.
Google Static
16.94% • Google • Hosting
23.
JW Player
16.72% • JW Player • Audio/Video Player
24.
Amazon Advertising
14.95% • Amazon • Advertising
25.
PubMatic
14.26% • PubMatic, Inc. • Advertising
26.
AppNexus
14.23% • Microsoft • Advertising
27.
ScoreCard Research Beacon
14.17% • comScore, Inc. • Site Analytics
28.
LiveRamp
13.36% • LiveRamp • Advertising
29.
Magnite
13.18% • Magnite • Advertising
30.
Index Exchange
12.04% • Index Exchange, Inc. • Advertising
31.
TradeDesk
11.37% • The Trade Desk • Advertising
32.
Google Fonts
10.93% • Google • Hosting
33.
Google Syndication
9.44% • Google • Advertising
34.
Ozone
8.66% • • Advertising
35.
Seedtag
8.17% • Seedtag Advertising • Advertising
36.
Criteo
8.01% • Criteo • Advertising
37.
Rise
7.5% • Rise Code • Advertising
38.
Connatix
7.29% • Connatix Native Exchange • Advertising
39.
OpenX
6.72% • OpenX Software Ltd. • Advertising
40.
Smart AdServer
6.67% • Equativ • Advertising
41.
Media.net
6.65% • Media.net • Advertising
42.
Lotame
6.12% • Lotame • Advertising
43.
RTB House
5.52% • RTB House • Advertising
44.
AdaptMX
5.18% • Monet Engine • Advertising
45.
Rich Audience
5.06% • Rich Audience • Advertising
46.
Dotomi
5.03% • Conversant • Advertising
47.
Bidswitch
4.92% • Criteo • Advertising
48.
Yahoo! Analytics
4.68% • Verizon • Site Analytics

18.29

Trackers Per Page Load

8.17

Tracking Requests Per Page Load

9.39%

Trackers Requests / All Requests

2.36MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies