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independent.co.uk

Observed activities (72)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google
99.13% • Google • Advertising
2.
Google Tag
90.07% • Google • Advertising
3.
Google Marketing Platform
85.71% • Google • Advertising
4.
LiveRamp CMP
85.01% • LiveRamp • Consent Management
5.
Permutive
79.79% • Permutive • Advertising
6.
ChartBeat
79.48% • ChartBeat • Site Analytics
7.
Adobe Audience Manager
79.4% • Adobe • Advertising
8.
Taboola
74.76% • Taboola • Advertising
9.
jsDelivr
70.01% • • Hosting
10.
DoubleVerify
69.79% • DoubleVerify • Advertising
11.
Anonymised
69.17% • Anonymised • Advertising
12.
Captify
68.53% • Captify • Advertising
13.
Dotmetrics
65.44% • • Site Analytics
14.
Piano
61.95% • Piano Software • Utilities
15.
Crazy Egg
53.49% • Crazy Egg • Site Analytics
16.
Intent IQ
51.21% • AlmondNet • Advertising
17.
Brand Metrics
39.09% • Brand Metrics • Advertising
18.
ID5 Sync
37.68% • ID5 Technology • Advertising
19.
Blockthrough
29.29% • Blockthrough • Customer Interaction
20.
Teads
27.2% • Outbrain • Advertising
21.
cXense
22.8% • Cxense • Advertising
22.
Viafoura
16.49% • Viafoura • Advertising
23.
Google Static
15.85% • Google • Hosting
24.
JW Player
14.33% • JW Player • Audio/Video Player
25.
ScoreCard Research Beacon
14.07% • comScore, Inc. • Site Analytics
26.
Amazon Advertising
11.6% • Amazon • Advertising
27.
AppNexus
11.35% • Microsoft • Advertising
28.
LiveRamp
11.3% • LiveRamp • Advertising
29.
PubMatic
11.23% • PubMatic, Inc. • Advertising
30.
Magnite
11.14% • Magnite • Advertising
31.
TradeDesk
10.31% • The Trade Desk • Advertising
32.
Google Fonts
9.9% • Google • Hosting
33.
Index Exchange
9.78% • Index Exchange, Inc. • Advertising
34.
Google Syndication
8.4% • Google • Advertising
35.
Criteo
7.04% • Criteo • Advertising
36.
Media.net
6.62% • Media.net • Advertising
37.
Smart AdServer
6.6% • Equativ • Advertising
38.
Rise
6.19% • Rise Code • Advertising
39.
Ozone
6.05% • • Advertising
40.
Quantcast
5.9% • Quantcast • Advertising
41.
OpenX
5.82% • OpenX Software Ltd. • Advertising
42.
Bidswitch
5.79% • Criteo • Advertising
43.
AdaptMX
5.75% • Monet Engine • Advertising
44.
Lotame
5.71% • Lotame • Advertising
45.
Google Analytics
5.55% • Google • Site Analytics
46.
Yahoo! Analytics
5.53% • Verizon • Site Analytics
47.
Adform
5.51% • Adform • Advertising
48.
TripleLift
5.48% • TripleLift, Inc. • Advertising

18.06

Trackers Per Page Load

11.46

Tracking Requests Per Page Load

15.67%

Trackers Requests / All Requests

4.15MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies