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independent.co.uk

Observed activities (44)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
98.06% • Google • Essential
2.
Piano
97.83% • Piano • Essential
3.
Integral Ad Science
94.86% • Integral Ad Science, Inc. • Advertising
4.
DoubleClick
94.62% • Google • Advertising
5.
ChartBeat
94.61% • ChartBeat • Site Analytics
6.
Adobe Audience Manager
89.86% • Adobe • Advertising
7.
Amazon Advertising
85.69% • Amazon • Advertising
8.
jsDelivr
84.4% • • CDN
9.
Dotmetrics
80.21% • • Site Analytics
10.
Google
50.17% • Google • Advertising
11.
cXense
45.17% • Cxense • Advertising
12.
Taboola
43.43% • Taboola • Advertising
13.
X Corp.
28.12% • X Corp. • Social Media
14.
PageFair
24.09% • Blockthrough • Customer Interaction
15.
Captify
24.03% • Captify • Advertising
16.
AppNexus
19.1% • Microsoft • Advertising
17.
PubMatic
18.96% • PubMatic, Inc. • Advertising
18.
Index Exchange
18.78% • Index Exchange, Inc. • Advertising
19.
Rubicon
18.75% • The Rubicon Project, Limited • Advertising
20.
Criteo
16.87% • Criteo • Advertising
21.
ScoreCard Research Beacon
15.5% • comScore, Inc. • Site Analytics
22.
Kargo
15.41% • Kargo • Advertising
23.
Adyoulike
14.91% • Open Web • Advertising
24.
AMP Project
14.16% • Google • Misc
25.
gumgum
13.49% • GumGum • Advertising
26.
JW Player
12.01% • JW Player • Audio/Video Player
27.
Teads
10.84% • Teads • Advertising
28.
X Syndication
10.69% • X Corp. • Social Media
29.
Google Static
6.67% • Google • CDN
30.
Viafoura
6.41% • Viafoura • Advertising
31.
Google Syndication
6.09% • Google • Advertising
32.
ad-delivery.net
5.9% • • Misc
33.
Sourcepoint CMP
5.29% • Sourcepoint • Consent Management
34.
Bidswitch
5.05% • Criteo • Advertising
35.
Permutive
4.99% • Permutive, Inc. • Advertising
36.
Google Fonts
4.24% • Google • CDN
37.
Cloudflare
4.11% • Cloudflare • CDN
38.
Brandmetrics.com
3.94% • • Advertising
39.
Conversant
3.46% • Conversant • Advertising
40.
Google APIs
3.22% • Google • CDN
41.
Improve Digital
2.78% • Improve Digital • Advertising
42.
eXelate
2.6% • Nielsen • Advertising
43.
ID5 Sync
2.07% • ID5 Technology Ltd. • Site Analytics
44.
FullStory
1.01% • fullstory • Site Analytics

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

14.17

Trackers Per Page Load

6.44

Tracking Requests Per Page Load

9.72%

Trackers Requests / All Requests

0.93MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies