independent.co.uk

Observed activities (57)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Piano

98.72% • Piano • Utilities

Google

96.62% • Google • Advertising

Google Marketing Platform

95.64% • Google • Advertising

ChartBeat

92.88% • ChartBeat • Site Analytics

Adobe Audience Manager

90.75% • Adobe • Advertising

Taboola

89.81% • Taboola • Advertising

Google Tag

78.55% • Google • Advertising

jsDelivr

72.99% • • Hosting

Dotmetrics

72.94% • • Site Analytics

10.

DoubleVerify

71.41% • DoubleVerify • Advertising

11.

PageFair

56.96% • Blockthrough • Customer Interaction

12.

Captify

55.29% • Captify • Advertising

13.

Brandmetrics.com

26.27% • • Advertising

14.

Google Analytics

25.62% • Google • Site Analytics

15.

Teads

21.58% • Teads • Advertising

16.

ScoreCard Research Beacon

19.57% • comScore, Inc. • Site Analytics

17.

Viafoura

17.3% • Viafoura • Advertising

18.

Amazon Advertising

14.43% • Amazon • Advertising

19.

Braze

13.42% • Braze • Site Analytics

20.

Google Static

12.99% • Google • Hosting

21.

JW Player

12.83% • JW Player • Audio/Video Player

22.

AppNexus

8.65% • Microsoft • Advertising

23.

TradeDesk

8.57% • The Trade Desk • Advertising

24.

PubMatic

8.53% • PubMatic, Inc. • Advertising

25.

Rubicon

8.39% • The Rubicon Project, Limited • Advertising

26.

Index Exchange

8.33% • Index Exchange, Inc. • Advertising

27.

Rise

8.28% • Rise Code • Advertising

28.

Bidswitch

6.72% • Criteo • Advertising

29.

Kargo

4.76% • Kargo • Advertising

30.

Permutive

4.06% • Permutive, Inc. • Advertising

31.

Next Millennium Media

3.96% • Next Millennium Media • Advertising

32.

ID5 Sync

3.96% • ID5 Technology • Advertising

33.

LiveRamp

3.93% • LiveRamp • Advertising

34.

Epsilon

3.81% • Epsilon • Advertising

35.

Google Syndication

3.55% • Google • Advertising

36.

Rich Audience

3.52% • Rich Audience • Advertising

37.

LiveRamp CMP

3.5% • LiveRamp • Consent Management

38.

Criteo

2.65% • Criteo • Advertising

39.

cXense

2.59% • Cxense • Advertising

40.

Piano Analytics

2.58% • Piano • Site Analytics

41.

gumgum

2.48% • GumGum • Advertising

42.

Google Analytics with signals

2.44% • Google • Advertising

43.

Google Fonts

2.38% • Google • Hosting

44.

Lotame

2.24% • Lotame • Advertising

45.

eXelate

2.03% • Nielsen • Advertising

46.

X Corp.

1.82% • X Corp. • Social Media

1.49% • Cloudflare • Site Analytics

14.04

Trackers Per Page Load

4.17

Tracking Requests Per Page Load

6.06%

Trackers Requests / All Requests

0.94MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies