independent.co.uk

Observed activities (69)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google

98.75% • Google • Advertising

Google Tag

94.03% • Google • Advertising

Google Marketing Platform

84.27% • Google • Advertising

LiveRamp CMP

81.68% • LiveRamp • Consent Management

Permutive

77.77% • Permutive • Advertising

ChartBeat

77.52% • ChartBeat • Site Analytics

Adobe Audience Manager

77.15% • Adobe • Advertising

Captify

75.83% • Captify • Advertising

Anonymised

75.71% • Anonymised • Advertising

10.

Piano

75.31% • Piano Software • Utilities

11.

Taboola

73.26% • Taboola • Advertising

70.4% • DoubleVerify • Advertising

14.

Crazy Egg

66.32% • Crazy Egg • Site Analytics

15.

Dotmetrics

62.17% • • Site Analytics

16.

Intent IQ

52.84% • AlmondNet • Advertising

17.

Brand Metrics

44.82% • Brand Metrics • Advertising

18.

ID5 Sync

43.61% • ID5 Technology • Advertising

19.

Teads

29.41% • Outbrain • Advertising

20.

cXense

19.01% • Cxense • Advertising

21.

ScoreCard Research Beacon

15.31% • comScore, Inc. • Site Analytics

22.

LiveRamp

14.52% • LiveRamp • Advertising

23.

Viafoura

13.96% • Viafoura • Advertising

24.

Google Static

13.06% • Google • Hosting

25.

JW Player

11.82% • JW Player • Audio/Video Player

26.

Amazon Advertising

10.64% • Amazon • Advertising

27.

TradeDesk

9.0% • The Trade Desk • Advertising

28.

AppNexus

8.97% • Microsoft • Advertising

29.

PubMatic

8.94% • PubMatic, Inc. • Advertising

30.

Magnite

8.78% • Magnite • Advertising

31.

Index Exchange

8.57% • Index Exchange, Inc. • Advertising

32.

Google Syndication

8.25% • Google • Advertising

33.

Google Fonts

7.1% • Google • Hosting

34.

Ozone

5.89% • • Advertising

35.

Rise

5.3% • Rise Code • Advertising

36.

Criteo

5.1% • Criteo • Advertising

37.

OpenX

5.09% • OpenX Software Ltd. • Advertising

38.

Quantcast

5.04% • Quantcast • Advertising

39.

Lotame

4.99% • Lotame • Advertising

40.

AdaptMX

4.93% • Monet Engine • Advertising

41.

Media.net

4.77% • Media.net • Advertising

42.

Smart AdServer

4.77% • Equativ • Advertising

43.

TripleLift

4.73% • TripleLift, Inc. • Advertising

44.

Rhythmone Beacon

4.67% • RhythmOne, LLC • Advertising

45.

sovrn

4.66% • Sovrn Holdings Inc • Advertising

46.

Adform

4.64% • Adform • Advertising

47.

Google APIs

4.57% • Google • Hosting

48.

Bidswitch

4.57% • Criteo • Advertising

17.63

Trackers Per Page Load

9.74

Tracking Requests Per Page Load

15.72%

Trackers Requests / All Requests

3.93MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies