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independent.co.uk

Observed activities (62)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Piano
97.36% • Piano • Essential
2.
DoubleClick
93.87% • Google • Advertising
3.
ChartBeat
90.35% • ChartBeat • Site Analytics
4.
Adobe Audience Manager
88.83% • Adobe • Advertising
5.
Google
81.87% • Google • Advertising
6.
Google Tag
78.66% • Google • Advertising
7.
Taboola
76.73% • Taboola • Advertising
8.
jsDelivr
73.43% • • Hosting
9.
Dotmetrics
73.25% • • Site Analytics
10.
cXense
44.56% • Cxense • Advertising
11.
Amazon Advertising
44.06% • Amazon • Advertising
12.
PageFair
43.5% • Blockthrough • Customer Interaction
13.
Captify
43.37% • Captify • Advertising
14.
Piano Analytics
33.94% • Piano • Site Analytics
15.
PubMatic
25.0% • PubMatic, Inc. • Advertising
16.
AppNexus
24.6% • Microsoft • Advertising
17.
Rubicon
24.55% • The Rubicon Project, Limited • Advertising
18.
Index Exchange
24.43% • Index Exchange, Inc. • Advertising
19.
Teads
23.25% • Teads • Advertising
20.
Brandmetrics.com
21.82% • • Advertising
21.
Criteo
17.91% • Criteo • Advertising
22.
Adyoulike
17.44% • Open Web • Advertising
23.
Kargo
16.32% • Kargo • Advertising
24.
AMP Project
15.2% • Google • Misc
25.
Viafoura
14.97% • Viafoura • Advertising
26.
JW Player
13.63% • JW Player • Audio/Video Player
27.
ScoreCard Research Beacon
11.93% • comScore, Inc. • Site Analytics
28.
gumgum
10.73% • GumGum • Advertising
29.
Bidswitch
10.46% • Criteo • Advertising
30.
Google Static
10.36% • Google • Hosting
31.
Cloudflare
6.88% • Cloudflare • Hosting
32.
Integral Ad Science
4.09% • Integral Ad Science, Inc. • Advertising
33.
Google Syndication
3.61% • Google • Advertising
34.
Permutive
3.57% • Permutive, Inc. • Advertising
35.
X Corp.
3.54% • X Corp. • Social Media
36.
Braze
3.1% • Braze • Site Analytics
37.
Google Fonts
3.01% • Google • Hosting
38.
ad-delivery.net
2.95% • • Misc
39.
X Syndication
2.27% • X Corp. • Social Media
40.
Google APIs
2.25% • Google • Hosting
41.
eXelate
2.17% • Nielsen • Advertising
42.
Google Analytics with signals
2.0% • Google • Advertising
43.
Conversant
1.9% • Conversant • Advertising
44.
ID5 Sync
1.71% • ID5 Technology Ltd. • Site Analytics
45.
Amazon CloudFront
1.67% • Amazon • Hosting
46.
TradeDesk
1.62% • The Trade Desk • Advertising
47.
SMART AdServer
1.57% • Smart Adserver • Advertising
48.
RTB House
1.36% • RTB House • Advertising

14.52

Trackers Per Page Load

9.65

Tracking Requests Per Page Load

12.16%

Trackers Requests / All Requests

1.87MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies