independent.co.uk

Observed activities (64)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Piano

98.96% • Piano • Utilities

Google

96.9% • Google • Advertising

DoubleClick

95.32% • Google • Advertising

ChartBeat

93.17% • ChartBeat • Site Analytics

Adobe Audience Manager

92.23% • Adobe • Advertising

Taboola

92.12% • Taboola • Advertising

Google Tag

79.76% • Google • Advertising

Dotmetrics

76.44% • • Site Analytics

69.47% • DoubleVerify • Advertising

11.

PageFair

52.84% • Blockthrough • Customer Interaction

12.

Captify

51.32% • Captify • Advertising

13.

Brandmetrics.com

25.53% • • Advertising

14.

Teads

22.4% • Teads • Advertising

15.

ScoreCard Research Beacon

16.92% • comScore, Inc. • Site Analytics

16.

Viafoura

15.07% • Viafoura • Advertising

17.

Amazon Advertising

14.78% • Amazon • Advertising

18.

Google Static

13.19% • Google • Hosting

19.

Braze

12.5% • Braze • Site Analytics

20.

JW Player

10.22% • JW Player • Audio/Video Player

21.

AppNexus

9.53% • Microsoft • Advertising

22.

TradeDesk

9.46% • The Trade Desk • Advertising

23.

PubMatic

9.42% • PubMatic, Inc. • Advertising

24.

Rubicon

9.31% • The Rubicon Project, Limited • Advertising

25.

Index Exchange

9.27% • Index Exchange, Inc. • Advertising

26.

Rise

9.22% • Rise Code • Advertising

27.

Bidswitch

7.41% • Criteo • Advertising

28.

Kargo

5.55% • Kargo • Advertising

29.

LiveRamp

5.3% • LiveRamp • Advertising

30.

Cloudflare

5.15% • Cloudflare • Hosting

31.

Next Millennium Media

4.28% • Next Millennium Media • Advertising

32.

Criteo

3.94% • Criteo • Advertising

33.

Adyoulike

3.66% • Open Web • Advertising

34.

gumgum

3.46% • GumGum • Advertising

35.

Google Analytics with signals

3.35% • Google • Advertising

36.

Piano Analytics

3.0% • Piano • Site Analytics

37.

Permutive

2.68% • Permutive, Inc. • Advertising

38.

Epsilon

2.55% • Epsilon • Advertising

39.

ID5 Sync

2.51% • ID5 Technology • Advertising

40.

Google Fonts

2.4% • Google • Hosting

41.

Google Syndication

2.14% • Google • Advertising

42.

cXense

2.09% • Cxense • Advertising

43.

eXelate

1.91% • Nielsen • Advertising

44.

SMART AdServer

1.8% • Smart Adserver • Advertising

1.61% • 33Across • Advertising

47.

X Corp.

1.6% • X Corp. • Social Media

48.

OneTag

1.59% • OneTag • Advertising

13.87

Trackers Per Page Load

3.74

Tracking Requests Per Page Load

5.66%

Trackers Requests / All Requests

0.89MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies