independent.co.uk

Observed activities (73)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Piano

98.53% • Piano Software • Utilities

Google

98.46% • Google • Advertising

Google Analytics

90.67% • Google • Site Analytics

Google Marketing Platform

89.75% • Google • Advertising

Google Tag

87.71% • Google • Advertising

LiveRamp CMP

87.42% • LiveRamp • Consent Management

Adobe Audience Manager

86.05% • Adobe • Advertising

ChartBeat

85.83% • ChartBeat • Site Analytics

Taboola

85.26% • Taboola • Advertising

76.6% • DoubleVerify • Advertising

12.

PageFair

67.8% • Blockthrough • Customer Interaction

13.

Dotmetrics

67.02% • • Site Analytics

14.

Captify

65.14% • Captify • Advertising

15.

Brand Metrics

37.29% • Brand Metrics • Advertising

16.

Teads

33.01% • Teads • Advertising

17.

Viafoura

18.56% • Viafoura • Advertising

18.

ScoreCard Research Beacon

17.61% • comScore, Inc. • Site Analytics

19.

ID5 Sync

17.46% • ID5 Technology • Advertising

20.

Google Static

15.57% • Google • Hosting

21.

Amazon Advertising

15.46% • Amazon • Advertising

22.

JW Player

12.79% • JW Player • Audio/Video Player

23.

TradeDesk

12.6% • The Trade Desk • Advertising

24.

AppNexus

12.55% • Microsoft • Advertising

25.

Magnite

12.49% • Magnite • Advertising

26.

Index Exchange

12.38% • Index Exchange, Inc. • Advertising

27.

PubMatic

11.96% • PubMatic, Inc. • Advertising

28.

Rise

11.41% • Rise Code • Advertising

29.

Braze

9.22% • Braze • Site Analytics

30.

Bidswitch

8.82% • Criteo • Advertising

31.

LiveRamp

8.32% • LiveRamp • Advertising

32.

Rich Audience

6.49% • Rich Audience • Advertising

33.

Google Fonts

6.33% • Google • Hosting

34.

SMART AdServer

5.13% • Smart Adserver • Advertising

35.

Google Syndication

5.05% • Google • Advertising

36.

Criteo

4.67% • Criteo • Advertising

37.

gumgum

4.17% • GumGum • Advertising

38.

Quantcast

4.11% • Quantcast International Limited • Advertising

39.

OpenX

4.08% • OpenX Software Ltd. • Advertising

40.

Rhythmone Beacon

3.91% • RhythmOne, LLC • Advertising

41.

sovrn

3.9% • Sovrn Holdings Inc • Advertising

42.

Adform

3.89% • Adform • Advertising

43.

Media.net

3.89% • Media.net • Advertising

44.

ShareThrough

3.77% • Sharethrough, Inc • Advertising

45.

TripleLift

3.73% • TripleLift, Inc. • Advertising

46.

StickyAds

3.62% • Comcast • Advertising

47.

Yahoo! Analytics

3.56% • Verizon • Site Analytics

48.

Tremor Video

3.38% • Tremor Video • Audio/Video Player

16.94

Trackers Per Page Load

1.71

Tracking Requests Per Page Load

2.18%

Trackers Requests / All Requests

0.06MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies