kbb.com

1.

DoubleClick

86.82% • Google • Advertising

2.

Google Tag Manager

85.87% • Google • Essential

3.

SOASTA mPulse

85.84% • Akamai Technologies • Site Analytics

4.

Moat

76.83% • Oracle • Advertising

5.

PubMatic

70.65% • PubMatic, Inc. • Advertising

6.

Google

68.95% • Google • Advertising

7.

Amazon Advertising

63.96% • Amazon • Advertising

8.

New Relic

63.41% • New Relic • Site Analytics

9.

Google Static

52.36% • Google • CDN

10.

CookieLaw by OneTrust (formerly Optanaon)

40.72% • OneTrust • Consent Management

11.

Google Analytics

38.22% • Google • Site Analytics

12.

Optimizely

33.42% • Optimizely • Site Analytics

13.

Snapchat For Business

25.44% • Snap Technologies • Advertising

14.

Facebook

25.07% • Meta • Advertising

15.

X Advertising

24.05% • X Corp. • Advertising

16.

OneTrust

24.04% • OneTrust • Consent Management

17.

ScoreCard Research Beacon

23.15% • comScore, Inc. • Site Analytics

18.

Pinterest

23.06% • Pinterest • Social Media

19.

Microsoft Advertising

22.97% • Microsoft • Advertising

20.

TikTok Analytics

22.95% • ByteDance Inc • Site Analytics

21.

ForeSee

22.79% • ForeSee Results • Essential

22.

AdGear

22.02% • Samsung • Advertising

23.

Gravatar

15.78% • Automattic • Social Media

24.

Google Fonts

14.02% • Google • CDN

25.

Qualtrics

10.44% • Qualtrics • Site Analytics

26.

jsDelivr

6.93% • • CDN

27.

Jetpack

5.7% • Automattic • Site Analytics

28.

Google AdServices

5.49% • Google • Advertising

29.

Adobe Audience Manager

4.99% • Adobe • Advertising

30.

Qualia

4.83% • Qualia • Advertising

31.

AppNexus

4.8% • Microsoft • Advertising

32.

Tremor Video

4.24% • Tremor Video • Audio/Video Player

33.

Amazon Web Services

2.9% • Amazon • Hosting

34.

SpotX

2.52% • RTL Group • Advertising

35.

Google Syndication

2.29% • Google • Advertising

36.

LiveRamp

1.96% • Acxiom • Advertising

37.

Adobe Typekit

1.83% • Adobe • Essential

38.

OpenX

1.68% • OpenX Software Ltd. • Advertising

39.

Index Exchange

1.68% • Index Exchange, Inc. • Advertising

40.

TripleLift

1.66% • TripleLift, Inc. • Advertising

41.

Yahoo!

1.66% • Verizon • Site Analytics

42.

Taboola

1.62% • Taboola • Advertising

43.

Treasure Data

1.25% • arm • Site Analytics

44.

Akamai Technologies

1.21% • Akamai Technologies • CDN

45.

TradeDesk

1.2% • The Trade Desk • Advertising

46.

YouTube

1.15% • Google • Audio/Video Player

47.

Google User Content

1.09% • Google • CDN

48.

Google APIs

1.01% • Google • CDN