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1.

CookieLaw by OneTrust (formerly Optanaon)

94.97% • OneTrust • Consent Management

2.

Google Tag Manager

94.8% • Google • Essential

3.

Segment

93.78% • Segment • Site Analytics

4.

Bugsnag

73.33% • SmartBear • Site Analytics

5.

SOASTA mPulse

71.38% • Akamai Technologies • Site Analytics

6.

Google Analytics

48.41% • Google • Site Analytics

7.

Google Syndication

38.77% • Google • Advertising

8.

DoubleClick

38.39% • Google • Advertising

9.

Qualtrics

34.47% • Qualtrics • Site Analytics

10.

FullStory

33.79% • fullstory • Site Analytics

11.

Google

32.58% • Google • Advertising

12.

Pusher

30.7% • • Site Analytics

13.

Gravatar

30.48% • Automattic • Social Media

14.

Google Static

28.83% • Google • CDN

15.

WordPress Stats

26.97% • Automattic • Site Analytics

16.

Undertone

26.12% • Perion • Advertising

17.

Google Fonts

25.77% • Google • CDN

18.

TradeDesk

24.72% • The Trade Desk • Advertising

19.

Amazon Advertising

24.36% • Amazon • Advertising

20.

Google APIs

23.62% • Google • CDN

21.

Facebook

22.46% • Meta • Advertising

22.

X Advertising

22.27% • X Corp. • Advertising

23.

LinkedIn Analytics

22.24% • Microsoft • Site Analytics

24.

Reddit

22.07% • reddit • Social Media

25.

Adzerk

22.02% • Adzerk • Advertising

26.

AppNexus

22.01% • Microsoft • Advertising

27.

InsightExpress

21.95% • Millward Brown • Site Analytics

28.

LiveRamp

21.91% • Acxiom • Advertising

29.

AdGear

21.91% • Samsung • Advertising

30.

Google AdServices

21.59% • Google • Advertising

31.

Pinterest

21.35% • Pinterest • Social Media

32.

iSpot.tv

20.42% • • Advertising

33.

Nativo

20.34% • Nativo • Advertising

34.

Kargo

20.34% • Kargo • Advertising

35.

Microsoft Advertising

16.09% • Microsoft • Advertising

36.

OneTrust

12.13% • OneTrust • Consent Management

37.

Akamai Technologies

8.95% • Akamai Technologies • CDN

38.

Amazon Web Services

7.05% • Amazon • Hosting

39.

LinkedIn Ads

6.08% • Microsoft • Advertising

40.

X Corp.

5.04% • X Corp. • Social Media

41.

X Analytics

4.96% • X Corp. • Site Analytics

42.

Sentry

4.8% • Sentry • Site Analytics

43.

Bombora

3.17% • Bombora • Site Analytics

44.

Branch

2.72% • Branch Metrics • Advertising

45.

Optimizely

2.11% • Optimizely • Site Analytics

46.

YouTube

1.92% • Google • Audio/Video Player

47.

SiteImprove Analytics

1.7% • Siteimprove • Site Analytics

48.

Flashtalking

1.59% • Flashtalking • Advertising

49.

Rubicon

1.1% • The Rubicon Project, Limited • Advertising

50.

Teads

1.08% • Teads • Advertising