mlb.com

1.

Adobe Audience Manager

89.2% • Adobe • Advertising

2.

Adobe Experience Cloud

86.98% • Adobe • Site Analytics

3.

Google Tag Manager

77.85% • Google • Essential

4.

Rubicon

65.62% • The Rubicon Project, Limited • Advertising

5.

DoubleClick

58.36% • Google • Advertising

6.

X Corp.

55.45% • X Corp. • Social Media

7.

Contentful GmbH

47.62% • Contentful GmbH • CDN

8.

Google APIs

43.83% • Google • CDN

9.

Google Analytics

41.99% • Google • Site Analytics

10.

CookieLaw by OneTrust (formerly Optanaon)

40.51% • OneTrust • Consent Management

11.

OneTrust

39.15% • OneTrust • Consent Management

12.

Facebook

38.7% • Meta • Advertising

13.

X Syndication

34.83% • X Corp. • Social Media

14.

Adobe Dynamic Tag Management

33.96% • Adobe • Essential

15.

Quantcast

32.97% • Quantcast International Limited • Advertising

16.

Microsoft Advertising

31.77% • Microsoft • Advertising

17.

Conviva

29.54% • Conviva • Site Analytics

18.

Google Syndication

28.33% • Google • Advertising

19.

Amazon Advertising

24.22% • Amazon • Advertising

20.

Google

23.2% • Google • Advertising

21.

X Advertising

17.82% • X Corp. • Advertising

22.

Snapchat For Business

16.9% • Snap Technologies • Advertising

23.

TikTok Analytics

16.57% • ByteDance Inc • Site Analytics

24.

Google Fonts

16.23% • Google • CDN

25.

Google Static

14.9% • Google • CDN

26.

ChartBeat

10.85% • ChartBeat • Site Analytics

27.

minute.ly

10.57% • Minute.ly • Audio/Video Player

28.

Qualtrics

10.45% • Qualtrics • Site Analytics

29.

Branch

7.79% • Branch Metrics • Advertising

30.

ScoreCard Research Beacon

6.86% • comScore, Inc. • Site Analytics

31.

YouTube

6.62% • Google • Audio/Video Player

32.

AMP Project

6.12% • Google • Misc

33.

LiveRamp

5.8% • Acxiom • Advertising

34.

LinkedIn Ads

5.28% • Microsoft • Advertising

35.

LinkedIn Analytics

5.15% • Microsoft • Site Analytics

36.

Cloudflare

4.74% • Cloudflare • CDN

37.

Quantcount

3.01% • Quantcast International Limited • Site Analytics

38.

Moat

2.37% • Oracle • Advertising

39.

Adobe Typekit

2.22% • Adobe • Essential

40.

AppNexus

2.12% • Microsoft • Advertising

41.

Zeta

2.12% • Zeta Global • Customer Interaction

42.

X Analytics

1.92% • X Corp. • Site Analytics

43.

PubMatic

1.86% • PubMatic, Inc. • Advertising

44.

Index Exchange

1.77% • Index Exchange, Inc. • Advertising

45.

Aggregate Knowledge

1.74% • TransUnion • Advertising

46.

OpenX

1.71% • OpenX Software Ltd. • Advertising

47.

Sojern

1.7% • Sojern, Inc. • Advertising

48.

Google AdServices

1.55% • Google • Advertising

49.

Yahoo!

1.28% • Verizon • Site Analytics

50.

Bidswitch

1.2% • Criteo • Advertising

51.

Tremor Video

1.18% • Tremor Video • Audio/Video Player

52.

Media.net

1.1% • Media.net • Advertising

53.

AddThis

1.02% • Oracle • Advertising