npr.org

Observed activities (66)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

90.73% • Google • Advertising

OneTrust

89.66% • OneTrust • Consent Management

DoubleClick

89.42% • Google • Advertising

Piano Analytics

87.53% • Piano • Site Analytics

Stripe

87.12% • • Customer Interaction

Optimizely

85.54% • Optimizely • Site Analytics

SOASTA mPulse

84.56% • Akamai Technologies • Site Analytics

Permutive

83.99% • Permutive, Inc. • Advertising

Piano

76.57% • Piano • Essential

10.

Google Static

74.02% • Google • Hosting

11.

PubMatic

73.54% • PubMatic, Inc. • Advertising

12.

Amazon Advertising

73.39% • Amazon • Advertising

13.

Google

70.53% • Google • Advertising

14.

cXense

68.81% • Cxense • Advertising

15.

Google Analytics

59.48% • Google • Site Analytics

16.

NetRatings SiteCensus

50.48% • Nielsen • Advertising

17.

Cloudflare

42.79% • Cloudflare • Hosting

18.

Google APIs

35.42% • Google • Hosting

19.

JW Player

30.94% • JW Player • Audio/Video Player

20.

Google Fonts

26.71% • Google • Hosting

21.

ScoreCard Research Beacon

18.84% • comScore, Inc. • Site Analytics

22.

ChartBeat

18.54% • ChartBeat • Site Analytics

23.

Facebook

17.77% • Meta • Advertising

24.

TradeDesk

9.51% • The Trade Desk • Advertising

25.

Snapchat For Business

8.02% • Snap Technologies • Advertising

26.

TikTok Analytics

8.0% • ByteDance Inc • Site Analytics

27.

YouTube

6.05% • Google • Audio/Video Player

28.

Google Syndication

4.83% • Google • Advertising

29.

Google AdServices

4.12% • Google • Advertising

30.

AppNexus

4.11% • Microsoft • Advertising

31.

Google Photos

3.96% • Google • Hosting

32.

Rubicon

3.69% • The Rubicon Project, Limited • Advertising

33.

X Corp.

3.53% • X Corp. • Social Media

34.

Akamai Technologies

3.29% • Akamai Technologies • Hosting

35.

Index Exchange

3.19% • Index Exchange, Inc. • Advertising

36.

Google Analytics with signals

3.14% • Google • Advertising

37.

Criteo

3.06% • Criteo • Advertising

38.

Spotify

2.91% • Spotify • Audio/Video Player

39.

Google User Content

2.87% • Google • Hosting

40.

LiveRamp

2.55% • LiveRamp • Advertising

41.

X Syndication

2.37% • X Corp. • Social Media

42.

ID5 Sync

2.25% • ID5 Technology Ltd. • Site Analytics

43.

Moat

2.19% • Oracle • Advertising

44.

Lotame

1.94% • Lotame • Advertising

45.

33Across

1.89% • 33Across • Advertising

46.

Adobe Audience Manager

1.82% • Adobe • Advertising

1.6% • Comcast • Advertising

17.15

Trackers Per Page Load

14.45

Tracking Requests Per Page Load

10.55%

Trackers Requests / All Requests

11.36MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies